Today on the Podcast Power Marketing podcast we’re talking to Nicholas Robertson, partner at global legal services provider Mayer Brown. Nick is also head of Mayer Brown’s London Employment Group, and is the host of one of Mayer Brown’s fortnightly podcasts, ‘UK Employment Law – The View From Mayer Brown‘.

Nick had the idea for the podcast with an epiphany in a Woking car park whilst on his daily commute. He took the idea to Mayer Brown’s business development team who backed his forward thinking, and now the Mayer Brown UK Employment Law is the leading podcast in it’s field.

Interestingly the Mayer Brown podcasts are used as a professional development tool, with the episodes even being able to be counted as CPD points.

You might also be surprised to hear that there is a lot that podcasters can learn from the legal profession, including the art of presentation and storytelling, and how to get complex information over to your audience in an easy to understand way.

If you’re considering starting a business podcast and you work for a corporate company, give your business development team or head of marketing a link to this show. It’ll help you convince them that your company should be seizing the opportunity of podcasting too.

In this episode you’ll learn:

Why a podcast can help you form a powerful rapport with your listeners to bring in new clients and raise awareness of your brand

How to use competitions as a tool to discover more about your listeners

Why podcasts help show authority and expertise, and how it can position your business as a premium trusted brand

You can listen to the Mayer Brown UK Employment Law podcast at the Mayer Brown website, or via iTunes

Thinking of starting your own podcast? Grab your free podcasting cheat sheet ‘7 Proven Steps To Starting A Successful Podcast’ at http://podcastpowermarketing.com/cheatsheet