Rebbeca Thistlethwaite and her co-author and husband Jim Dunlop wrote the book The New Livestock Farmer: The Business of Raising and Selling Ethical Meats and the author of Farms of the Future. Between them, they have a diverse livestock, orchard, and vegetable farming history. Their pastured poultry production includes layers (flocks as large as 5,000), broilers (up to 10,000 a year), a few hundred turkeys.

We cover:

	The challenges of marketing underground broilers.
	The marketing reality of Broad Breasted and heritage turkeys.
	How writing the book helped Rebecca and Jim decide the future of their commercial farming ventures.
	What is an ethical meat?
	The three questions you can ask yourself to be more like a hedgehog.
	Principled marketing and the 80/20 rule to the lifetime value of a customer.
	Should your customer pay increasingly higher prices for your inefficiencies?

Links to Resources:

	Buy The New Livestock Farmer* by Thistlethwaite and Dunlop
	Good to Great* by Jim Collins (a book mentioned in the podcast by Rebecca)
	Rebecca Thistlethwaite

*Amazon affiliate link

PPT034: Author Rebecca Thistlethwaite Discusses Producing and Marketing Ethical Meats

Mike Badger dives into the the production, the processing, the marketing, and the business of farming pasture-raised poultry.  Pastured Poultry Talk is THE podcast where raising chickens, turkeys, and poultry on grass meets real life opportunities, solutions, and farmers. The podcast helps you raise healthy, profitable birds for your family, your community, and your customers.

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I have a conversation with Chrislyn Wood, DVM, about the threat of Highly Pathogenic Avian Influenza (HPAI) and pasture raised flocks. Dr. Wood is a veterinarian with USDA APHIS and she is involved first hand with HPAI monitoring and response efforts.  We cover a lot of ground, including historical observations, risk assessment, disease identification, and prevention.

Highly Pathogenic Avian Influenza and Pastured Poultry Flocks

I'm still here. Plus, I'd like to invite you to attend APPPA's Professional Pastured Poultry Conference (https://apppa.org/Conference) from January 16-18, 2022.  At this year's conference, I am teaming up with John Suscovich and Luke Groce to host a meetup for the listeners of our shows.  As a listener to Pastured Poultry Talk, you're invited to meetup, chat, and just connect. Stay tuned for day and time information.  

Pastured Poultry Talk Meetup

Greg Gunthorp joins the show to talk about his decision to step away from pasture raised chickens. Covid plays into the story, of course, but the challenges started long before this virus came to be front page news.  We also dig into some processing wisdom and reality. Greg talks consolidation and Bill Gates. We dig deep and cover a lot of interconnected ground.

The Days of Wholesale Pastured Chickens are Over for Greg Gunthorp

Cynthia Capers, Heniscity Farm in Tennessee, shares her 20+ year journey from hobby chicken keeper to poultry farmer. Twenty years ago, the sight of six Black Australorps brought tears to her eyes. Today, she's serving her community through egg sales, chick sales, pullet sales, and community education. She's incorporated poultry into their rural bed and breakfast and has become an integral resource in her community.  As a black farmer reconnecting to the land and rediscovering her ancestral roots, the journey isn't easy, but Cynthia is right where she needs to be inspiring those around her. She brings the power of chickens to life. In the show we cover:   Her exposure to animals in an urban environment Incorporating chickens into the B&B; Covid challenges Eggs as the answer to hunger Connecting to the land and honoring Mother Africa Importance of friends and support ...and more  Resources:  Heniscity Farm on Facebook Nashville Scene Article:  Black Farmers Feed Their Neighbors and Connect With Their Ancestors.

Turning a 20 year chicken hobby into a farm with Cynthia Capers

I answer a listener question, "How can I make my small laying hen flock more profitable?" With feedback from the community, insights from The Fighting Farmer, and personal experience, we dive deep into ways to prosper from your small flock of laying hens. The answer divides into three sections: management, pricing, and markets/marketing.  Ask your questions at https://pasturedpoultrytalk.com/contact.   

PPT034: Author Rebecca Thistlethwaite Discusses Producing and Marketing Ethical Meats

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