PPT061: Don't be intimidated by marketing; get help | Interview with Tim Young

Tim Young of Small Farm Nation joins the show to discuss business, marketing, and farming. Tim is one of those guys who left a successful corporate career to farm full time. After successfully building that business, he's made yet another transition that more closely reflected his family's life goals. Today, he's a homestead food producer who teaches farmers about business and marketing. Here is a sampling of the tidbits in this show: Why people fall short of what Joel Salatin has achieved? What does scale and efficiency look like? Don’t romanticize small. Romanticize what small is and small is handcrafted. Marketing is intimidating. The point of marketing is to lower the cost of selling. There are many different parts to marketing, but they all have a common goal. Every farm needs to have a brand. Marketing is an afterthought for many people. Are you running a farm as a business or a hobby? You are an entrepreneur. Entrepreneurs burn their bridges behind them. Lose that day job. Working through the side hustles of an agrarian life. We admire the farmers who are entrepreneurs. Tim’s take on the ideal customer and why it’s not his focus. Get your message out and share your passion. Tim was selling trust on his farm. Farmers as marketers have a chance to be much more positive about their message. Tim takes us inside the Small Farm Nation Academy. Conversion ratios are not just for feed; your website has one too. And other website optimizations. Does podcasting work for local farms? Favorite resource: Canva. Favorite books: Omnivore’s Dilemma. Soil Health by Sir Albert Howard. Old books, pre-industrial agriculture. Advice: “Don’t let perfect be the enemy of good.” Stay in Touch: Tim Young's Small Farm Nation Academy and Podcast. Subscribe to the Pastured Poultry Talk: iTunes | Google Play | Stitcher