Pastured Poultry Talk

PPT034: Author Rebecca Thistlethwaite Discusses Producing and Marketing Ethical Meats

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Rebbeca Thistlethwaite and her co-author and husband Jim Dunlop wrote the book The New Livestock Farmer: The Business of Raising and Selling Ethical Meats and the author of Farms of the Future. Between them, they have a diverse livestock, orchard, and vegetable farming history. Their pastured poultry production includes layers (flocks as large as 5,000), broilers (up to 10,000 a year), a few hundred turkeys.
We cover:
  • The challenges of marketing underground broilers.
  • The marketing reality of Broad Breasted and heritage turkeys.
  • How writing the book helped Rebecca and Jim decide the future of their commercial farming ventures.
  • What is an ethical meat?
  • The three questions you can ask yourself to be more like a hedgehog.
  • Principled marketing and the 80/20 rule to the lifetime value of a customer.
  • Should your customer pay increasingly higher prices for your inefficiencies?
    • Links to Resources:
    • Buy The New Livestock Farmer* by Thistlethwaite and Dunlop
    • Good to Great* by Jim Collins (a book mentioned in the podcast by Rebecca)
    • Rebecca Thistlethwaite
      • *Amazon affiliate link
      ...more
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      Pastured Poultry TalkBy Mike Badger
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