PR After Hours

PR After Hours

By Alex GreenwoodBusiness
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PR After Hours episodes

  • Monetize Podcasting with Phil Pelucha

    So you've tried podcasting--as a host or guest, or both--and it seems like a waste of time. Maybe, just maybe, you're doing it wrong. 

    Today's guest is Phil Pelucha, He builds global empires from home and rarely puts on pants. Ranked as the number 1 Podcast Publicist for businesses, Phil is the founder of Billionaires in Boxers, he offers Alex some tough love about what he needs to do to make his podcasts work for him. You do not want to miss this one, especially if you want to make a living as a guest or host of a show.

    Connect with Phil: https://billionairesinboxers.com/about-us/

    Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

    Drop a buck in the tip jar here.

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    As an Amazon Associate, we earn a small commission on some of our Amazon links.

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    35 min
  • Dr. Noor Ali on Helping Entrepreneurs Navigate Health Insurance

    Health insurance is a labyrinthine and often frustrating topic in America, especially for the self-employed (1099), entrepreneurs, freelance contracted individuals, and those facing expensive COBRA options across all industries. Fortunately, they have Dr. Noor Ali, our guest today. Dr. Noor helps growth phase entrepreneurs access quality health insurance plans outside of open enrollment. She is the insurance advisor, medical doctor, and fempreneur you must meet!

    Connect with Dr. Noor: https://drnoorhealth.com/ LinkedIn: https://www.linkedin.com/in/drnoorhealth/.

    Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

    Drop a buck in the tip jar here.

    PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

    As an Amazon Associate, we earn a small commission on some of our Amazon links.

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    25 min
  • Is it Time to Delete Facebook?

    Alex shares his thoughts on the damage Facebook has caused, and his plans to delete it altogether. Learn more (including links to research mentioned in the episode) at https://a-greenwood.medium.com/on-ditching-facebook-63dcd456b8f4.

    Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

    Drop a buck in the tip jar here.

    PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

    As an Amazon Associate, we earn a small commission on some of our Amazon links.


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    6 min
  • Behavioral Science and PR with Shayoni Lynn

    Can PR pros benefit from behavioral science or is it all just BS? Just kidding. Shayoni Lynn FCIPR FPRCA CMPRCA makes the case for BS in your PR. 

    She is CEO and Founder at multi-award-winning strategic communications and behavioral science consultancy, Lynn PR. Shayoni is a Fellow of the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA) and Chair of PRCA Cymru. In 2021, she was listed in the PRWeek Power Book – the definitive list of the most influential and respected communications professionals in the UK. In the same year, she was listed in the PROPEL 100 – a list of the most influential PR agency professionals in the world.

    Now behave yourself and listen in!

    Connect: LynnPR.co.uk 

    Buy Nudge here: https://amzn.to/3aIOxj0

    Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

    Drop a buck in the tip jar here.

    PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

    As an Amazon Associate, we earn a small commission on some of our Amazon links.

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    35 min
  • Making Sense of the Great Resignation with Michelle Stinson Ross

    In October 2021, the U.S. Bureau of Labor Statistics announced that 4.3 million Americans, or 2.9% of the entire workforce, had quit their jobs in August. That’s more than 10 percent of the previous record-breaking annual total in just one month. 

    One reason many have expressed for resigning is a poor working environment. What if there was a scientifically-sound way to gauge employee satisfaction and address toxic workplace behavior? Find out as we welcome Michelle Stinson Ross to the show. 

    Michelle is an industry-recognized authority on digital marketing, particularly the convergence of content, search, and social media. She is CMO and co-founder of Mindful Appy, an Emotional Experience Sampling platform that helps employers anonymously take the pulse of their teams. Listen in to learn more about this revolutionary concept.

    Read more about it here. Catch Michelle at the Digital Summit in Raleigh here. Want a discount code? Email us at [email protected]! 

    Listen to her podcast here.  Read: "The One Number Businesses Need to Know" here.

    Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

    Drop a buck in the tip jar here.

    PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

    As an Amazon Associate, we earn a small commission on some of our Amazon links.


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    29 min
  • Philippe Borremans on International Risk and Crisis PR

    Philippe Borremans knows this about a crisis: Time is the one thing you get very little of as you try to retain control of the narrative. On today's show, we welcome Borremans, an independent Public Relations consultant specializing in Emergency Risk & Crisis Communication and President of the International Public Relations Association (2021). He tells us the differences between crisis and risk management communication in North America and Europe, as well as his thoughts on the future of the public relations profession.

    He works on strategic communication projects for epidemic and pandemic preparedness with organizations worldwide. Before emigrating to Morocco, and later to Portugal, he was Chief Social Media Officer and CSR coordinator at Van Marcke Trading Group. For ten years he held several communications positions at IBM, including Corporate and Online Communications on national and European levels. Philippe started his Public Relations career at Porter Novelli International in Brussels. He is a regular guest lecturer at universities and business schools across Europe and North Africa. Listen in!

    Connect: https://www.onlineprtraining.com/riskcomms Newsletters: https://prdispatch.curated.co/ and https://prtoolz.com/. LinkedIn: https://www.linkedin.com/in/philippeborremans/ 

    Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

    Drop a buck in the tip jar here.

    PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

    As an Amazon Associate, we earn a small commission on some of our Amazon links.


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    Send in a voice message: https://anchor.fm/alex-greenwood1/message
    30 min
  • Jonathon Narvey on Creative Processes

    Jonathon Narvey is the Founder & CEO of Mind Meld PR Inc. in Vancouver. As a reporter covering the tech scene, he learned the craft of creative storytelling. Now in PR, Jonathon and his team use those skills to earn media coverage for innovative tech companies. Today on the show, he shares his thoughts about processes that encourage creativity for PR and marketing.

    "As you know well, creativity is essential for what we do. But discovering and hiring creative people is super-hard," he says. "So, we have processes we use -- and other companies could use -- to get those creative juices flowing to create cool story ideas reporters will love."

    Learn:

    1. Let the research do the work. (It's Michael Crichton's method he used to write books like Jurassic Park.)
    2. Remove distractions/Let daydreaming be part of the work.
    3. Cross-pollinate from different subjects that don't normally go together.
    4. Check out his podcasts: https://anchor.fm/mindmeldpr and https://podcasts.apple.com/ca/podcast/the-future-of/id1476940640  

      Visit his website: mindmeldpr.com. 

      Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj

      It is also available as an audiobook: https://www.audible.com/pd/The-Podcast-Option-Audiobook/B098H48NWT

      Now, thousands of Audible Originals, audiobooks, and podcasts are included with Audible Plus. Try it and save! Click here.

      RATE THIS PODCAST here.

      WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message

      Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood.

      Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

      Drop a buck in the tip jar here.

      PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

      As an Amazon Associate, we earn a small commission on some of our Amazon links.

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      Send in a voice message: https://anchor.fm/alex-greenwood1/message
      32 min
    5. Jim James on Consistency in Your Content and More

      So excited to welcome Jim James to the virtual lounge today to discuss the value of consistency in your content, how to get noticed, and much more!

      Jim has built businesses from a suitcase on 3 continents for over 25 years, all using public relations. His first brush with #gettingnoticed was at 18 when he jumped out of a plane in return for sponsorship and received expedition equipment in return for media publicity. He hasn’t stopped this model of brand+business building ever since.

      Having grown up in Europe, Africa and America, it was perhaps inevitable that Jim would move to Singapore at the age of 28 to start his first company, EASTWEST Public Relations. Since 1995 the B2B agency opened offices in Singapore, China, India, and the UK serving over 500 clients. In China between 2006–2019, Jim built the business importing and distributing Morgan Motor Company cars, was interim CEO of Lotus, Vice-Chair of the Chamber of Commerce, and a number of other profit and not-for-profit ventures including the bi-annual British Business Awards.

      "The Unnoticed Entrepreneur is a masterwork for getting your business, self, or brand to go from unnoticed to noticed. But it's more than that--It's the excellent information and this advice skillful podcast host and #PR veteran coaxed from guests on his popular show (myself included). You will learn many new things and get positive reinforcement on much more! So, get this book and get noticed!" -- Alex Greenwood

      Connect: 

      LinkedIn: https://www.linkedin.com/in/jamesjim/ Twitter: @jimajames Buy the book: https://t.co/sukxJz5BUc?amp=1 Check your ACI: https://unnoticed.scoreapp.com/ Listen to Alex on Jim's show here: https://podcasts.apple.com/us/podcast/should-you-make-your-interviewer-laugh-and-when/id1484874900?i=1000520323817

      Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj

      PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

      As an Amazon Associate, we earn a small commission on some of our Amazon links.


      ---
      Send in a voice message: https://anchor.fm/alex-greenwood1/message
      29 min
    6. Lane Kawaoka on Passive Investing for Working Professionals

      Passive income is the way to wealth and peace of mind, says our guest today, Lane Kawaoka. He owns 4,500+ rental units and is the leader of “Hui Deal Pipeline Club” which has acquired over $600 Million dollars of real estate by syndicating over $70 Million Dollars of private equity since 2016. Lane uses his Engineering degree to reverse engineer the wealth-building strategies that the rich use in the Top-50 Investing Podcast, SimplePassiveCashflow.com. Is this right for you? Say aloha to Lane and listen in!

      Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj

      It is also available as an audiobook: https://www.audible.com/pd/The-Podcast-Option-Audiobook/B098H48NWT

      Now, thousands of Audible Originals, audiobooks, and podcasts are included with Audible Plus. Try it and save! Click here.

      RATE THIS PODCAST here.

      WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message

      Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood.

      Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

      Drop a buck in the tip jar here.

      PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

      As an Amazon Associate, we earn a small commission on some of our Amazon links.

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      Send in a voice message: https://anchor.fm/alex-greenwood1/message
      28 min
    7. Breaking Bad News with Jeff Hahn

      Jeff Hahn is the author of Breaking Bad News: 12 ESSENTIAL CRISIS COMMUNICATION TOOLS. Hahn is a crisis communications expert with 30 years of experience in communications and public relations. Today, he talks about his step-by-step method for crisis communications. 

      He is a specialist in the food and energy sectors and is deeply concerned by the existential threat both industries currently face. Jeff is the owner and principal of a family of integrated agency brands including Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network, and White Lion Interactive. His team of 40 people serves an array of clients in the food and beverage industry, as well as in the energy and higher education, and health care sectors.

      Interested in a free copy of Jeff's book? Visit https://breakingbadnewsbook.com/ and follow Jeff's instructions mentioned on the show.

      Get Alex's new book THE PODCAST OPTION: https://amzn.to/3gOCYLj

      It is also available as an audiobook: https://www.audible.com/pd/The-Podcast-Option-Audiobook/B098H48NWT

      Now, thousands of Audible Originals, audiobooks, and podcasts are included with Audible Plus. Try it and save! Click here.

      RATE THIS PODCAST here.

      WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message

      Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood.

      Listen to our entire library of episodes and more on the show website: PRAfterHours.com.

      Drop a buck in the tip jar here.

      PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.

      As an Amazon Associate, we earn a small commission on some of our Amazon links.

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      Send in a voice message: https://anchor.fm/alex-greenwood1/message
      37 min

    About PR After Hours

    From the publisher's feed

    Your weekly cocktail of tips, news, and interviews about Business, Public Relations, Marketing, Management, Productivity, and more.