PR After Hours

We're all dealing with slashed budgets due to the effects of the pandemic. Is building up SEO a relatively-inexpensive way to get traction?

Source material here.

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

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PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

Alex Greenwood discusses his interview with Startup Missouri Magazine, which asks what businesses can do online during the lean times of the pandemic in order to be positioned positively when things open up again.  Listen to Alex's answers, along with two other experts, in this episode.

Read the entire piece Startup Missouri Magazine here.

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

Are you helping or harming your brand during the radically-changed business landscape of the pandemic? Alex is joined by public relations and brand expert Jeremy C. Little to offer tips on the best brand messaging strategies.

Jeremy is the head of account services for CKP,  a Texas-based integrated communications agency. Jeremy has more than a decade of experience in strategic communications, including public relations, media relations, social media marketing, public policy advocacy, and communications management consulting. Jeremy's extensive communications background includes working with New York Times best-selling authors, government officials, and James Beard Award-winning chefs.

Learn more about Jeremy and CKP here. Click here for Jeremy's article on brand messaging.

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

Are there ways for your brand to not only survive but thrive in the pandemic era? We asked foodservice product designer and industry expert, Brian Hutton, to shares his thoughts on adapting to the pandemic. He also discusses the concept of visioncasting to anticipate the direction of your industry.

Listen free on Anchor, Apple Podcasts or wherever you get your shows. Listen to Brian's full interview on Mysterious Goings On.

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

In the midst of a crisis, the last thing you'll have time to do is to write a holding statement. Often, this means no statements are given, which creates a whole new series of headaches. Alex talks about why you need holding statements, and what elements comprise a successful statement.

Source material here. 

Listen free on Anchor, Apple Podcasts or wherever you get your shows. Show notes at PRAfterHours.com.

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

The choice of hiring a public relations consultant or firm is a tough one for many business owners, often because they do not fully understand the value PR brings to the table. To discuss this, Alex welcomes back a special guest to the lounge, Carey Kirkpatrick, Founder and CEO of CKP, an independent, woman-owned, Texas-based integrated communications firm. 

So pull up a chair, please use a coaster, and listen in for ways PR can provide value. Carey and Alex also chat about her advice for PR pros working through this prolonged crisis period.

Learn more about Carey and CKP here. Show notes at PRAfterHours.com. Listen to Carey's other episode here or wherever you get your podcasts.

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

Foodservice product designer and industry expert Brian Hutton shares a quick shot on adapting to the pandemic in a way that will pay dividends--both business and karmic--in the years to come. 

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

How can your business or brand build awareness in the right way during this pandemic? To find out, Alex welcomes a special guest to the lounge, Carey Kirkpatrick, Founder and CEO of CKP, an independent, woman-owned, Texas-based integrated communications firm. In this discussion, Carey shares her top three tips for brands to build awareness in responsible, creative, and successful ways. 

So pull up a chair and listen in for tips on how to avoid analysis paralysis, strike the right tone, and take steps to effectively connect your brand with your audience during these trying times.

Learn more about Carey and CKP here. Show notes at PRAfterHours.com. 

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

How do you keep your brand relevant amidst a global crisis? Alex shares research from 360PR+, a firm that engaged Engine Group (formerly Opinion Research Corp.) to survey 300 senior marketing executives, gauging their opinions of their and other brands’ relevance. Listen in for what they learned, and what Alex thinks about it. 

Read the entire article here.

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission.

Visit AlexGPR.com to learn more about Alex's services.

Does your client or boss want you to do something that may injure the brand and/or your reputation as a PR pro? Alex takes a listener question and offers some advice on dealing with those bad ideas that pop up from time to time.

Follow us on Twitter! @HoursPR You can Tweet or DM questions that may be used on the show.

Have a question for Alex? Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in: https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)

Your support can help increase the frequency and value of this show. Please consider being a sponsor, or just drop a few coins in the virtual tip jar! Just click this link, then click "SUPPORT". Thank you!

PR After Hours host Alex Greenwood makes numerous public, broadcast, and webinar appearances every year, speaking primarily about crisis communications, podcasting, and social media strategy. If you would like Alex to speak at your conference, event, business, or organization, please contact him at [email protected]. For more information about Alex’s speaking experience and topics, click here.

***

PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/) Sound effects obtained from https://www.zapsplat.com.

Image by Alex Greenwood

The PR After Hours Podcast is recorded at Green Shebeen Studios in the heart of beautiful Kansas City, Missouri. Copyright 2020 AGPR, all rights reserved. No reproduction, excerpting, or other use without written permission. 

Visit AlexGPR.com to learn more about Alex's services.