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“This is the era of information bankruptcy,” -- Richard Edelman, Edelman CEO.
Trust is the watchword for PR pros, and this article from PR Daily highlights some fascinating changes in public trust and strong signals that communicators have a lot of work to do.
Special thanks to former show guest Marc Whitt, who suggested this one!
Check out Marc's bestselling book, PR Lessons Learned Along the Way: Strategies, Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional.
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Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
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Are You Failing Your Social Media Team? Maybe. Alex gives his take on the ways companies often take their social media teams for granted, citing a new survey. Click here to check out the article and survey.
GET THE T-SHIRT!
Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here!
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
Alex chats about the future of agencies, branding, and more with Michael Irvin, the "Big Idea Guy." Irvin helps the small businessman or woman who doesn't have the resources to hire a large firm or create their own virtual marketing department, and has some interesting observations you won't want to miss.
Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelirvincpm/.
GET THE T-SHIRT!
Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here!
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
Alex offers proven tips on how to effectively prepare for a press interview and successfully deliver your message.
Source materials discussed here.
Do you need Media Training? Alex can help! Click here to make an appointment for a free, 15-minute consultation.
GET THE T-SHIRT!
Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here!
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
Branding is much more than a logo, color palette, and related collateral. An effective brand is one that resonates deeply with the ethos of your organization and your mission, and that delivers reputation, social impact, partnerships, sales and plays a key part in the formation of an excellent business strategy. To delve deeper into this subject, Alex welcomes Valerie Forgeard to the Virtual Lounge.
Learn more at her website: https://www.stunningbrand.com/.
GET THE T-SHIRT!
Show you're an exclusive member of the Virtual Lounge with this cool tee! Click here!
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
Welcome to 2021 and season 3 of PR After Hours!
Have you ever been ghosted and unsure why? Have you ever dealt with business unsuccessful business pitches in other countries and cultures? It may be bad luck--or it may be the way you communicate. Speakers and musicians Dr. Dina Preston-Ortiz and Don Ortiz are the authors of 31 Cents to 43 Countries: Hardcore Tips to Increasing Profits...and they know something about communicating.
While they are not famous musicians or global diplomats, they have had the good fortune of experiencing numerous exceptional experiences in global business. Without a record deal or management, they have performed with their band in 43 countries and 26 world tours working for entities such as the Department of Defense and the U.S. State Department, performing and speaking on entrepreneurship and business.
Today they share their expertise and unique global business experience to help others succeed.
Check out their music here: https://dinaprestonband.com/.
Visit their website here: https://deospeaks.com/.
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
Alex checks out the best PR books for public relations and marketing pros, as well as business owners, HR leaders, and anyone trying to effectively tell their story.
Check out the number one book on the list by PR After Hours guest Marc Whitt right here.
Check out the entire list here: https://bookauthority.org/books/new-pr-books
Listen to our entire first season of episodes and more on the show website: PRAfterHours.com.
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
PR pro and agency owner Tiara Tucker joins us in the virtual lounge to share her thoughts on empowering women in the public relations profession and beyond, particularly in light of the glass ceiling shattered by the new Vice President of the United States.
Connect with Tiara: TiaraPRNetwork.com
YouTube: https://www.youtube.com/channel/UCy2_FyutLSgxiE-JckYh3RA?app=desktop
Speak That Movement on Facebook: https://www.facebook.com/speakthatmovement
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/
Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
We Want Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. All licensed music used by permission from Anchor and Spotify.
How do we keep up with our clients and teams during the pandemic? Is there such a thing as over-communicating? We'll find out as we chat with Jeff Mendelson, founder of Effectivo.Social, a full-service digital marketing agency where he works with developing comprehensive digital marketing campaigns for startups to established businesses.
Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffmendelson/
The One Big Tip Podcast: https://jeffmendelson.com/onebigtip/
***
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR
We Want Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
PR After Hours will switch from two episodes a week to one for a little while so we can get some rest and enjoy the holidays. In the meantime, we encourage you to catch up on the back catalog of 90+ episodes in our archive, here: https://prafterhours.com/.
Want to be on the show: https://prafterhours.com/f/want-to-be-on-the-show
A Little Help?
Please take a moment to show your support for the show by leaving a starred review on Apple Podcasts. Your review will help us attract more listeners and sponsors to keep it going. Here's how: https://digitalhealthtoday.com/support/how-to-review-itunes/ Here's the link to our show: https://podcasts.apple.com/us/podcast/pr-after-hours/id1496015627
Follow us on Twitter: @HoursPR We Want Your Questions!
You can Tweet or DM questions that may be used on the show. Send him a message and he may answer it on the show! Just click the link, and record it--be sure to give us your first name and the city you reside in https://anchor.fm/alex-greenwood1/message (Sign into and please allow anchor.fm brief access to your microphone to record. You can find this in your browser settings.)
PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects.
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