PR Camp

Four tips for pitching story ideas to media. Time: 1:41 Host: Kathe Stanton

Hidden PR value in thank-you notes to media. Time: 1:27 Host: Kathe Stanton

Media lists, purchased or developed from scratch, need to be vetted for each project. Time: 2:33 If this doesn't play, a Flash version is available on YouTube. Search: Kathe Stanton PR Camp

Improve your Quotability Quotient or QQ. Be sure the important points you make during a media interview — and why make any other kind — are well expressed. Time: 4:04 Note: Apple enhanced version, replacing MP3 version.

Episode 8. Why the question "Who cares" is important in media relations. Time: 2:30 Host: Kathe Stanton

Episode 7. Tips for creating content in a Web site media room. Length: 4:29 Host: Kathe Stanton

Episode 6. Why a Web site media room is an important PR tool. Time: 4:00 Host: Kathe Stanton

Episode 5. Ideas for media stories that can promote a business, organization, project or product. Time: 3:54 Host: Kathe Stanton

PR Camp #1 radio tip

A news release can deliver messages the sender never intended. Avoid embarrassing big-oops moments.