In this episode of the Full Battery Media Podcast, I sit down with Abbie Sheridan, founder of Greenrose Communications, a boutique PR firm specializing in wealth management and financial services. Abbie has spent five years helping financial advisors, fintech companies, and asset managers build media presence that actually moves the needle, think book deals, acquisitions, and assets under management that doubled in a single year. What we unpack isn't the glamorous version of PR you see in movies. It's the real, strategic, relationship-driven work that most people either underestimate or completely misunderstand.

We get into why consistency beats chasing one big viral moment, why self-serving press releases are one of the biggest budget mistakes brands make, and how media really does beget media, even when the first placement feels small. Abbie also shares how she helps introverted professionals find their authentic voice and stop trying to sound like everyone else in the room.

Rome wasn't built in a day, and neither is a media presence, but with the right strategy and the patience to keep showing up, it absolutely compounds over time.

Have you ever hired a PR firm or tried to build your own media presence, and what was the moment you realized it was starting to work?