The 2024 US Election saw Donald Trump using untraditional campaign tactics to entice younger voters. 

Anthony Albanese is seemingly following suit with appearances on influencer podcasts.

But is this working for or against the Prime Minister? 

Brisbane-based PR guru Lyall Mercer told Gary Hardgrave on 4BC Drive, "I don't think there's too many 20-year-olds or 18-year-olds or 25-year-olds that are expecting their prime minister to to talk their lingo."

"I think what they're expecting to do is have the policies that relate to them, and that's really the key," Mr Mercer continued. 

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