When it comes to blockchain, we know that there’s a huge amount of noise at the moment. In the tech industry and beyond, brands are falling over themselves to talk about how they are using blockchain technology to transform business some kind of business process – even though most of them aren’t actually using blockchain at all, or don’t have a functioning product.

The race to establish share of voice is at fever pitch – presenting a real challenge for marketing teams in companies that do have viable blockchain solutions.

So, this podcast will focus on uncovering the biggest myths in blockchain PR and marketing, and how brands can cut through the noise to get their voices heard.

To find out more about Red Lorry Yellow Lorry and our PR and marketing services, visit our website or drop us a line at [email protected].

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