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PR for Humans with Mike Sergeant
PR for Humans with Mike Sergeant episodes
- Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agencyIn this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.21 min
- 21 min
- Mike Sergeant talks to Narda Shirley - MD of Gong CommunicationsIn this episode Mike Catches up with Narda Shirley, MD of Gong Communications. Mike last encountered Narda almost 20 years ago in the heady days of the Dot Com Boom. Now she's doing something rather different - trying to put purpose into PR.21 min
- 21 min
- Mike Sergeant talks to Guto Harri - ex comms director Boris, News UK, Liberty GlobalIn this episode Mike Sergeant interviews Guto Harri - former BBC correspondent and communications director. After leaving the BBC, Guto led a brilliant reputational turnaround at News UK after the phone hacking scandal. Then he took another big job at Liberty Global. Here he talks to Mike about storytelling and how to cut through in business.22 min
- 22 min
About PR for Humans with Mike Sergeant
From the publisher's feed
This is a podcast for pure-of-heart storytellers and people fed up with corporate smoke and mirrors. Former BBC correspondent Mike Sergeant goes out in search of fascinating human beings and their…
stories. Each person featured is a communications expert in some way. But this podcast goes WAY beyond the usual PR and Comms world to seek out some deeper truths. Actors, novelists, illustrators, journalists, podcasters, CEOs, charity leaders and TED talkers. They all feature here. Each conversation is completely unique. But the aim is always the same: tell a great story and learn the art of storytelling itself - in business and in life. Listen, enjoy, share and review!!!! Thanks so much.