In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.

Rupert Younger brings rigour to reputation

In this episode Mike Catches up with Narda Shirley, MD of Gong Communications. Mike last encountered Narda almost 20 years ago in the heady days of the Dot Com Boom. Now she's doing something rather different - trying to put purpose into PR.

Narda talks Dot Memories and PR Purpose

In this episode Mike Sergeant interviews Guto Harri - former BBC correspondent and communications director. After leaving the BBC, Guto led a brilliant reputational turnaround at News UK after the phone hacking scandal. Then he took another big job at Liberty Global. Here he talks to Mike about storytelling and how to cut through in business.

Guto gives mike his unique take on storytelling and communications