What do you do when you have a brand new app and nothing "newsworthy" to pitch?

You build the story yourself.

In this episode, Vince sits down with Tori Khutorna, PR Manager at Hily.

Tori breaks down how she thinks about creating stories from scratch, finding the emotional hook, nailing the timing, and getting coverage even when your product isn't making headlines on its own.

If you're doing PR for an app — or any brand in a crowded market — this one's for you.

⏱ Timestamps

0:00 — Intro

5:06 — Why founders think everything is newsworthy (and how to handle it)

8:41 — How to create news when you don't have any

13:09 — How to get product teams on board with PR-driven features

16:08 — Why timing and emotional hooks make or break a pitch

21:34 — Does every pitch need a "why now?"

28:51 — Aligning every PR story to your company's mission

29:50 — The Trejo's Donuts collab and how to find the right brand partners

33:22 — Where to find Tori and wrap-up--📩 Connect with Tori on LinkedIn: https://www.linkedin.com/in/viktoriia-khutorna-tori-torn-23998919b/🌐 Check out Hily: https://www.hily.com

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