PR Futurist

🚀 PR Futurist #103 🏴‍☠️ Why people smuggle AI into work 💻 Copilot proves its worth 📗 New AI ethics charter for IC


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In this issue of PR Futurist we share a BBC investigation into why people smuggle AI into work, a new AI ethics charter for internal comms, Perplexity's free 'deep research' instead of OpenAI's at $200 per month and the new European AI assistant app from Mistral,

It's also time to blow our own trumpet as Stuart has been named one of the top 100 most influential PR tech leaders in the world. If you want to hear him speak about AI for PR and communications, then there's still time to book a place at the PRCA's Matchmaker NewBizFest25 where he's speaking about 'AI – A Game Changer for New Biz'.

We also cover a law firm called Dumb and Dumber (not really, but given their lack of AI knowledge, it could be) and a case study from the Australian government that purports to be a Copilot fail, but actually proves its value. There's also a new news channel created entirely by AI and a look at what the BBC is up to with AI.

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PR FuturistBy Stuart Bruce

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