PR Futurist

AI generated audio overview of the latest edition of PR Futurist.

Our Global CommTech Report is out. The TL;DR is eight in 10 think AI skills are critical, but six in 10 are doing nothing about it. Go figure. If you'd prefer to be in the four in 10 who do get it then book a call to chat about how you can incorporate AI in to your 2025 budget.

This week's CommTech tool pick is rather special. What I love about it is it is a genuine AI assistant. It doesn't try to do the job (badly) for you, but makes what you're doing faster and better. Read right to the end to find out more about why Cove is the AI tool that could really help you.

Another important report that has just landed is the seventh annual State of AI Report from Air Street Capital. We've read it so you don't have to. Key issues for you to consider are public perception of AI, generative AI misuse, data collection practices, and AI legislation and regulaton.

An AI generated audio summary of the latest PR Futurist newsletter created using PDF2Audio.

This week Stuart is in Istanbul speaking at the ICCO Global Summit to launch this year's Global CommTech Report. Make sure you register now to receive notice when it's published.

He'll also be moderating a panel on the impact of AI on public relations.

In this issue of PR Futurist we look at a new crisis communications planning guide from the UK's Government Communication Service and a toolkit to help you combat misinformation disinformation. We share a fascinating article by Rod Cartwright about the crucial role of critical human infrastructure.

We also look at how two big UK publishers are already using AI extensively for news production, as well as how Microsoft aims to bring emotional support to Copilot. PwC has a big report out which says leaders must must lead by example by using generative AI daily.

And finally we see how even a top AI boss can be tricked by AI and how British spy chiefs are cracking down on wannabe spies using AI to cheat in job applications.

PR Futurist AI generated audio summary using Google NotebookLM.

The UK Government Communication Service shared an innovation framework with its 7,000 PR and comms professional members in May this year. It has now made the framework available publicly.

I've run it through Google's NotebookLM to create this short AI summary.

Have a listen and let me know what you think.

A summary of the latest stories from PR Futurist. You can read them all, find the links and subscribe at the PR Futurist website.

It was created using the AI audio conversation feature of GoogleNotebookLM.

A summary of the latest stories from PR Futurist. You can read them all, find the links and subscribe at the PR Futurist website.

This edition of PR Futurist has a few more stories than usual. That's probably an indicator of just how fast things are moving at the moment in communication technology and AI. This is the short version, as we'd curated even more interesting stories (most of those you can see in the Flipboard edition).

What do you think is the most important story we've covered in this issue? Is it that AI is now 82% more persuasive than humans? Or is that AI means either eight million UK jobs are at risk or a £306 billion boost to the economy depending on how the UK handles it?

Or maybe it's that there is now an AI tool that can analyse a video of an interview or presentation to provide feedback and tips for improving it? An AI media trainer?

As always, we'd love to know what you think. And if you spot any interesting news or research that you think should be in the next issue of PR Futurist then let us know.

We're late because of Kate

The breaking news this morning was how the British Royal family has apparently used AI to manipulate a photograph of the Princess of Wales. I've fended off media requests to comment on this despite it covering my specialisms of both AI and crisis communications. I haven't commented as those I've heard commenting are mainly providing meaningless or inaccurate opinion as they don't know enough about what's actually happened.

What does the hive mind of PR Futurist readers think of Kensington Palace's response? Why did it take so long to respond? Is it really plausible that the Princess of Wales was simply having an "experiment with editing"?

Let us know what you think.

We've used Wondercraft.ai to create a three minute summary of the latest PR Futurist newsletter. The script and voices are both AI generated.

In the PR and communications world, timesheets are often derided or treated with fear and contempt. This is wrong and in this podcast we rebut the myths and set out the benefits.