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🚀 PR Futurist #99 🎓 Stanford professor's fake AI court evidence 🎗️ Research on AI's impact on reputation
An audio overview of the latest issue of PR Futurist. For the full stories subscribe to PR Futurist.
We're all looking forward to see what 2025 will bring. In our New Year issue of PR Futurist we've got news about the World Communication Forum in Davos and new awards for independent PR practitioners.
There's also lots of AI news from the AI minister explaining her ambitions for how the UK can benefit from AI to consultation on copyright law to modernise it for the AI age and a consultation on how NHS communicators should be using AI.
We've also got case studies and examples of AI in the wild from a US school using AI to replace teachers, to MPs using it support their work and a council expanding its use of Microsoft 365 Copilot.
There's also a fascinating report on how AI influences reputation. It's something we've been working on since the launch of ChatGPT two years ago, but most of the PR industry still hasn't considered properly. The new research is more evidence they should.
And finally there is a story about a Stanford University professor who didn't check the output of his AI and provided fake citation as evidence in a court case. Read the story to find the ironic twist to the tale.
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By Stuart Bruce
5
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An audio overview of the latest issue of PR Futurist. For the full stories subscribe to PR Futurist.
We're all looking forward to see what 2025 will bring. In our New Year issue of PR Futurist we've got news about the World Communication Forum in Davos and new awards for independent PR practitioners.
There's also lots of AI news from the AI minister explaining her ambitions for how the UK can benefit from AI to consultation on copyright law to modernise it for the AI age and a consultation on how NHS communicators should be using AI.
We've also got case studies and examples of AI in the wild from a US school using AI to replace teachers, to MPs using it support their work and a council expanding its use of Microsoft 365 Copilot.
There's also a fascinating report on how AI influences reputation. It's something we've been working on since the launch of ChatGPT two years ago, but most of the PR industry still hasn't considered properly. The new research is more evidence they should.
And finally there is a story about a Stanford University professor who didn't check the output of his AI and provided fake citation as evidence in a court case. Read the story to find the ironic twist to the tale.