“I didn’t know I could have a career in professional sports,” says Brooklyn McDaniels, Sponsorship and Partnership Coordinator for the NFL. As a self-dubbed small-town girl with a big city personality, Brooklyn has found her role at the NFL in New York City to be rewarding in both personal and professional aspects.

Brooklyn attributes her success to her love for people, her passion for communications, and the growth she has experienced as she has built and managed strong interpersonal relationships. This episode is full of strong bits of advice from a young professional who has seized opportunities to rise above the standard. Listen as we talk sports communications, the intersection of different industries, communication tactics, and ways students best prepare themselves for the big world.

And yes, living in NYC is everything you might think it is.

Brooklyn would love to connect if you’re interested in learning more. Find her here:

Twitter: https://twitter.com/beelynmcdizzle?lang=en

IG - https://www.instagram.com/beelynmcdizzle/

Facebook - https://www.facebook.com/brooklyn.mcdaniels

LinkedIn - https://www.linkedin.com/in/brooklynmcdaniels/

She’s an artist, a strategist, and a top notch communicator. Brooke Rosier, Global Marketing Specialist for Amway’s brand, Artistry, does more than cosmetic branding. Using her skills as a painter and an artist, she crafts creative and strategic campaigns for customers around the world. Brooke also invests her spare time in local nonprofit Lions & Rabbits Center for the Arts as a board member.

So how does her hobby of painting influence her career? Listen in to find out. Brooke talks about the world of skincare, her adult group projects, and the unique dimensions of communication in an intercultural context.

Curious for more? Find Brooke here:

LinkedIn: https://www.linkedin.com/in/brookerosier/

Website: https://www.brookerosier.com/

What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications. Today, she imparts her wisdom to listeners.

Tune in as we talk communications tactics; community partnerships; diversity, equity and inclusion; and effective networking. Jennifer’s encounters with various and diverse people groups uncover some key takeaways for students.

“It all comes down to trust. It’s just relationships.”

Connect with Jennifer here:

LinkedIn: https://www.linkedin.com/in/jenniferpascua/

Facebook: https://www.facebook.com/JenniferAnnePascua/

Instagram: https://www.instagram.com/jenypascuatv/

Asking foundational questions is scary. We Ad/PR students have all been there, felt that, and regretted not posing the big questions at the beginning of our studies. So, here we are: upperclassmen asking the questions so you don’t have to.

In this episode, we cover 5 questions that first-year students are asking:

1. What made you want to go into PR/made you realize you could be good at it?

2. What’s the difference between advertising and PR?

3. What surprised you most about going into PR? Is there anything you didn’t expect?

4. I’m taking all pre-req classes this year. Is there anything else I should be doing preparing for marketing/ PR?

5. What’s the biggest lesson you’ve learned since freshman year?

Have any other questions? Shoot an email to [email protected]. We would love to get in touch. Or, find any of the guests here:

Amberly Dzimira, VP of Chapter Development

LinkedIn: https://www.linkedin.com/in/amberly-dzimira-698b8b196/

Clare Quirin, Social Media Director

LinkedIn: https://www.linkedin.com/in/clare-quirin-9904aa1b9/

Jesse Schmitt, GrandPR CEO

LinkedIn: https://www.linkedin.com/in/jesse-schmitt-700813197/

Payton Peltomaa, VP of Programming:

LinkedIn: https://www.linkedin.com/in/payton-peltomaa

Twitter: @ppeltomaa25

Instagram: @ppeltomaa

His work “literally saves the lives of children.” Does it get better than that?

Juan Fernandez, VP of Marketing and Communications at Bethany Christian Services, has vast experience in the nonprofit communications field. From teaching in Costa Rica to managing communication and marketing at an international organization, Juan has done it all, and he has learned a lot along the way.

Listen as Juan discusses his life in the nonprofit world and the challenges and rewards that come with it. How do we use correct terminology even when SEO tells us to say something else? How can we share the story of a nonprofit organization so that it effectively reaches the target communities? We cover it all.

Find Juan on LinkedIn and Twitter @JuanF517.

Let’s face it: stocks, markets, and investments are intimidating for too many students and pros. They don't have to be. In fact, there are expansive opportunities in the world of investments - even for creatives.

Join Mike Houston, Managing Director and Partner at Lambert, as he helps listeners conquer market hesitancy and understand Investor Relations’ role at the intersection of financial analysis and creative communications.

Plus, Landon Klausing, president of the Seidman Investment Portfolio Organization at GVSU, answers the “stupid questions” about the market that we’re all afraid to ask.

Curious about the market? Learn the basics with Tiicker’s tools (www.tiicker.com).

Find Mike here:

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/davidmattgreen/

Find Landon here:

LinkedIn: https://www.linkedin.com/in/landon-klausing/

“Our people tell our story best.”

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Uncover the hidden gem of government communications as David Green, Director of Communications for the City of Grand Rapids, reveals how he has found public sector work to be a rewarding and impactful career. Join David as he discusses the intersection of his passions and careers, public relations for cities and the military, and the vitality of equitably giving communities a voice.

________________________________________________________________

Contact David Green at [email protected], and find him on Twitter @realdavidmgreen.

Additional Questions? Comments? Reach out to Brady at [email protected].

We’ve all heard someone say it: “That’s just good PR…” but let’s be honest - this could mean anything. Students, strangers, and experienced pros alike will find this episode of PR Hangover helpful.

Join us as we break down common misconceptions about the field of public relations, establish a definition for the strategic process, discuss careers in PR, and ask: is public relations right for you?

Important Time Stamps:

1:18 - Introduction to your host

3:17 - A PR definition

4:05 - Common misconceptions

7:19 - What PR actually is

9:50 - PR vs. Marketing vs. Advertising

11:10 - In-house vs. Agency

15:33 - Stellar PR work

18:10 - How do you know PR is right for you?

22:56 - Resources

24:16 - Summary

Resources:

GVPRSSA

Facebook: @GVPRSSA

Twitter: @GV_PRSSA

Instagram: @gv_prssa

GrandPR

FB: @GrandPR

Twitter: @Grand_PR

IG: @grand_pr

LinkedIn: @GrandPR

Ad club

FB: @gvsuadclub

Twitter: @gvadclub

IG: @gvadclub

Local PR firms:

8ThirtyFour

Lambert

Sabo PR

HappyPR

National Resources/Blogs:

PRWeek

PRNews

PRDaily

Brady: [email protected]

You’ve heard her voice all year long, but how well do you really know Emma Nelson, previous host of PR Hangover? Listen as the tables turn, and Emma becomes the interviewee, discussing her personality recipe, an email exchange with Taylor Swift’s publicist, and her biggest dreams.

On this episode, we sit down with Jason Falls and discuss his career through public relations and advertising. His work focuses on influencer marketing, but Jason likes the term “influence marketing” much more. He discusses the prevalence of influencers today, his proudest career moments, and insights for students.