💡Is PR really just about getting media coverage? Think again.

Today, Whitney Lee sits down with Adriana Sol, founder ofWander PR, to break down the biggest misconceptions about public relations and what it really takes to build a successful agency.

Adriana shares her journey into PR, the impact of COVID-19 on her business, and how she’s navigated the challenges of leadership in a constantly evolving industry. She and Whitney explore why PR isn’t a one-size-fits-all strategy, the importance of measuring success beyond financial metrics, and how self-reflection plays a key role in effective leadership.

They also dive into:

• The dynamics of client relationships and how to add real value
• The unique challenges of PR as a non-systematic field
• How remote work culture has shaped agency growth and leadership
• The evolving role of PR professionals in today’s media landscape

If you’re a PR professional, business owner, or someone navigating leadership, this episode is packed with insights on strategy, creativity, and building authentic connections.

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