PR-mageddon

Dr. Jessica Noel returns to the podcast to give feedback on the campaigns students created for South Arbor Animal Hospital.

As seniors near graduation, we connect with two UM-Dearborn alums who entered the job market in 2019. Mohamad Jaafar is a Communications Specialist at a nonprofit in Dearborn, MI. Brighid Driscoll is a reporter for Heritage Broadcasting in Traverse City, MI.

Mary Writz is not in a communications role, but she ends up doing a lot of PR as the Vice President of Product Management at ForgeRock, a San Francisco tech start up.  We talk about what it’s like to do PR from the C-Suite and new ways to connect from a distance.

Beadle has been in the gaming industry for over 20 years, first for Nintendo and now as the Senior Director of PR for Ubisoft. We’ll talk about his professional journey, what it’s like doing PR for one of the world’s most successful gaming companies, and even why he got to dance with Rihanna!

Cheyenne Cameron-Pruitt graduated in 2016 and she’s already an Account Executive at FleishmanHillard, part of Adcolor’s Futures 2020, and the Director of Marketing & PR for Black Womxm United. Join us for a fascinating conversation about social influencers, diversity, and networking.

In this week's episode, we hear from students in Comm 460. They share their questions about Dr. Murray's journey to PR, professional development, and their research report for their semester-long project. 

Battle Creek is a small city in western Michigan, and it relies on Jessica VanderKolk for all of its public communications. From parks to police, events to COVID, Jessica talks with us about doing it all for local government.

Megan Bonelli is an Account Supervisor at Franco, Detroit’s oldest PR firm. She also has her pulse on local happenings as a board member of PRSA Detroit. Join us for a chat about PRSA, landing your first role after graduating, and how PR has adapted to our pandemic world.

In our first full episode, we get to know our client: Dr. Jessica Noel. Dr. Noel owns South Arbor Animal Hospital and is looking for creative PR solutions to foster warm connections despite the pandemic.

Welcome to COMM 460: PR Campaigns! This introductory episode provides an overview of the course.