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PR Profiles
By Agility PR SolutionsBusiness
PR Profiles episodes
- Creating essential guidelines for generative AI in PR and healthcare, with Stephanie Wight, VP of Media Relations at CURA Strategies
Stephanie Wight, Vice President of Media Relations at CURA Strategies, joined us for Episode 32 of PR Profiles. On this episode, Stephanie shares how communicators and healthcare professionals can responsibly use generative AI to augment, but not replace their work with clients and patients, and how communications can assist in helping policy catch up with innovations in healthcare for better patient care.
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Head over to www.agilitypr.com/prprofiles for the full show notes.
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14 min - The rise of specialists in PR and how to get paid three times, with Brandon Wilson, Chairman, President and CEO of Wilbron Inc.
Brandon Wilson, President and CEO of Wilbron Inc. joined us for Episode 31 of PR Profiles. On this episode, Brandon discusses what the agency’s guiding star, 'for good', means and how it determines everything they do, from which clients they represent to which projects they take on.
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23 min - The importance of social responsibility and the four bottom lines of business, with Wendy J. Roundtree, APR, founder and Lead Strategist of Jarel Communications
Wendy J. Roundtree, founder and Lead Strategist at Jarel Communications, joined us for Episode 30 of PR Profiles. On this episode, Wendy
shares why your PR campaign must consider the four bottom lines of business—profit, people, planet, and community—to be successful and resonate with your audience.--
Head over to www.agilitypr.com/prprofiles for the full show notes.
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13 min - Exploring the principles of impact relations and getting at the heart of brand authenticity, with Melissa Orozco, founder of Yulu PR
Melissa Orozco, founder and Chief Impact Strategist at Yulu PR, joined us for Episode 29 of PR Profiles. On this episode, Melissa shares the story behind creating ‘Impact Relations’ and how its principles can be used to build authentic initiatives that resonate with your audience and bring about positive, long-term change.
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Head over to www.agilitypr.com/prprofiles for the full show notes.
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20 min - It’s not just about the numbers: Why successful investor relations is story-driven, according to Ira Gostin
Ira Gostin, founder of investor relations agency G8 Strategies, joined us for Episode 28 of PR Profiles. On this episode, Ira breaks down investor relations from a communications perspective and teaches you how to tell a story that resonates with shareholders.
--Head over to www.agilitypr.com/prprofiles for the full show notes.
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18 min - Busting experiential marketing myths, with Nick Lee-Rogers
Nick Lee-Rogers, Head of Experiential at Hatch, a Leeds-based PR agency joined us for Episode 27 of PR Profiles. On this episode, Nick debunks some experiential marketing myths and shares why now is the time for brands to be brave and bold!
--Head over to www.agilitypr.com/prprofiles for the full show notes.
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13 min - Why your communications team needs to be involved at the product design stage for maximum impact, with Anan Abu Rmieleh
Anan Abu Rmieleh, Director of Communications at Leaders International joined us for Episode 26 of PR Profiles. On this episode,
Anan discusses how designing a good “product” is just as important in the nonprofit sector as any other—and why you should involve communications in the design stage.--
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18 min - Why you have to go beyond ‘cookie-cutter’ campaigns to reach the U.S. Hispanic market, according to Yaneiza Echezarraga
Yaneiza Echezarraga, Co-Founder of boutique agency, Twin Minds Media, joined us for Episode 25 of PR Profiles. On this episode, Yaneiza shares her tips for helping brands and other PR agencies go beyond “cookie-cutter” campaigns to reach the U.S. Hispanic market in authentic ways.
--Head over to www.agilitypr.com/prprofiles for the full show notes.--Follow Agility PR Solutions on Twitter and LinkedIn.Follow Twin Minds Media on Twitter.Follow Yaneiza on LinkedIn.27 min - The importance of ethical communications and what’s ahead for PRSA, featuring 2023 PRSA Chair, Michelle Egan
Michelle Egan, 2023 PRSA Chair, returned to the show to join us for Episode 24 of PR Profiles. On this episode, Michelle proudly shares PRSA’s new three-year plan, which has a powerful North Star of "a community of ethical communications professionals building for tomorrow today." The plan is anchored on three pillars: Build, Influence, and Evolve, which will guide creation of an innovative, influential community committed to ethical practices.
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21 min - Invention in PR and why an appreciation for the absurd is an essential skill, according to Adam Ritchie, author of "Invention in PR"
Adam Ritchie, principal at Adam Ritchie Brand Direction and author of "Invention in PR", joined us for Episode 23 of PR Profiles. “Creative PR with a capital C, which we call inventive PR or invention-first PR, is where you’re literally coming up with the product or the service [for a brand] that you, as a PR pro, know will be a home run,” says Adam.
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18 min
About PR Profiles
From the publisher's feed
We think PR is the most formidable, dynamic, and rewarding field there is and we want to introduce our audience to some of our favorite powerhouses in the industry.
Get to know some of the top minds in the PR and communications industry in a series of short interviews.
New episodes of PR Profiles will be released on the first Thursday of every month.
Head over to https://www.agilitypr.com/prprofiles/ for all the episodes and show notes.
Presented by Agility PR Solutions.