Curious about how PR can elevate your business? This episode is a must-listen!

We had the pleasure of chatting with Amy Jackson, PR expert and founder of TaleSplash, a boutique firm that helps emerging tech, health, and lifestyle brands make their mark through powerful media exposure. With decades of experience growing global brands as storytellers and digital strategists, Amy's approach is like having an extension of your own team. Her clients regularly land coverage in top outlets like The New York Times, Bloomberg Businessweek, and NBC.

In this episode, we dive into:

• Amy’s unique journey in PR, including a memorable campaign with a well-known potato brand (yes, they had a presence in the NYC Thanksgiving Day Parade!).
• The right time to implement affiliate marketing programs.
• How to strategically pitch based on seasonal opportunities.
• The inner workings of PR and the importance of building authentic relationships with writers.
• Why sharing your brand story is key to meaningful media coverage.
• Plus, tons of golden nuggets that will help you rethink your PR strategy!

Connect with Amy & TaleSplash:
https://www.linkedin.com/in/amyfjackson/
www.talesplash.com
https://www.instagram.com/talesplash/
https://www.linkedin.com/company/talesplash/
https://x.com/talesplash

Want a Personalized PR Plan? (includes: a custom PR pitch, curated list of 5–10 ideal media outlets, “Where to Go from Here” roadmap (pitch cadence, next steps, etc.) AND a personalized voice note. Click here: https://www.visibilityonpurpose.com/offers/prxBzYXW/checkout

DIY PR COURSE!! https://www.visibilityonpurpose.com/pitchparty

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Watch our FREE masterclass to start landing big press features like Forbes & interviews on top 1% podcasts: https://www.visibilityonpurpose.com/getfeatured

Connect with us on and off the pod!

Website: ⁠www.visibilityonpurpose.com⁠

Instagram: ⁠https://www.instagram.com/visibilityonpurpose/⁠

Youtube: https://www.youtube.com/@visibilityonpurpose