PR Talk

PR Talk goes on a Seattle "press jag" starting with a double interview with Su Ring and Joseph Suttner, segment producers of the entertainment and lifestyle show, New Day Northwest (New Day) for King5, Seattle’s NBC affiliate. They share how to get on New Day including specifics on timing and what you should (and should not) include in your pitch. See a full recap of the episode at https://www.veracityagency.com/new-day-nw/

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Gregory Day of the Weekly Portland Podcast Offers an Education in Entrepreneurial Pursuit Gregory Day started the Weekly Portland Podcast about two years ago for reasons that have morphed over time. He eventually realized that podcasting was the best format to truly capture the essence of the person being interviewed. He wanted to portray the interesting people of Portland in a non-comedic way that remained light-hearted and professional. Read the full recap at www.veracityagency.com/podcast/gregory-day/ Show Notes: Gregory Day is the producer and host of The Weekly Portland Podcast, and The Dish on KPTV’s More Good Day Oregon. In his show, The Weekly Portland Podcast Gregory features TED speakers, creatives, industry leaders & entrepreneurs. In this episode of PR Talk, Amy and Gregory talk about podcasting as Gregory shares its importance and how listening to a podcast becomes a tool to continuously learn and build up knowledge. He also shares tips and advice on how to PR consultants can take advantage of the growing podcast platform. Check out these episode highlights: 03:00 Gregory shares how and why he started The Weekly Portland Podcast 04:25 Gregory’s transition journey from YouTube videos to a podcast 08:08 Gregory’s work history 09:31 How The Weekly Portland Podcast helps grow Portland’s publicity 10:36 Podcast as a learning tool to build knowledge 12:23 Reasons for success for a podcast that is about creator’s passion and interest 14:16 Gregory on booking and qualifying his podcast guests 25:13 His life’s journey: struggles and successes moving from England to the United States 28:31 Gregory’s top tips for PR people on setting up their Podcast shows and how they can take advantage of the growing platform 40:49 Importance of persistence according to Gregory

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Leaving the Fast-Paced Newspaper World for the Political Waters of Trade Journalism. With 21 years in the newspaper industry before switching over to trade journalism, there couldn’t be a better person to explain the differences between consumer and B2B PR. Rick Polito, Editor in Chief of the Nutrition Business Journal, talks us through how to get into the NBJ — presenting some tough ways of approaching the story angle, along with some tried and true B2B PR methods. Read the full recap at https://www.veracityagency.com/podcast/rick-polito/

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Make no mistake. Lizzy Acker is a journalist. But in a nontraditional role for The Oregonian, Oregon’s traditionally daily newspaper, Lizzy’s role on the Trending Team is to rack up page-views on the newspaper’s website, OregonLive. But there’s always more, like: how she’s written a book and a zine, following a boy, creating her own jobs, social media for Portland’s beloved Powell’s, and “selling out” for her audience. Lizzy Acker is responsible for driving page views to Oregon’s largest daily newspaper’s website, OregonLive. For just over a year, she’s been combining her creative, personal voice with journalistic integrity in her role as a reporter on the Oregonian’s trending news team, “the most fun team to be on,” according to Lizzy. The trending team must hold strong value among the ranks of a publication that branded itself as “digital first” after shocking long-term subscribers by slashing its daily home delivery options in 2013. This new approach for the Oregonian requires a different kind of writing that can be quickly measured by clicks, shares and comments — pointing to a reporter’s effective or ineffective writing. Website news writing versus traditional news writing Reporters traditionally plunge into their reporting, coming up for air sometimes months or years later with meaningful stories impacting many people. However, these long-lead stories might not attract a ton of page-views which seem to come from quick writing that is often related to what’s going on right this instant. What’s different about Lizzy’s role is that she’s directly tasked with writing for her audience, rather than telling the news. This approach has many traditional reporters aghast. But Lizzy doesn’t believe that considering her audience before setting forth is “selling out.” She attempts to continually build her audience, a good thing for the Oregonian who is in the business of attracting eyeballs to content. While all of her posts end up on OregonLive, a select few make it into the paper. She loves this, saying “its cool to see your name in the paper.” Sometimes the only way she knows her words graced the dinosaur pages is how her audience connects, getting more phone calls and emails from readers as opposed to the usual online comments. Full recap at https://www.veracityagency.com/public-relations/lizzy-acker/

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Former Oregonian politics editor, Michelle Brence, recounts how she switched to the “dark side” by joining OHSU’s content marketing department. Hear about her culture shock upon entering in a new field, the surprising similarities between marketing & journalism, and her dangerous work investigating a Mexican drug cartel while at the Oregonian which landed her team a Pulitzer Prize nomination. Read a full summary at http://bit.ly/vprtalk 

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