The word "persuasion" has a negative connotation, like a used car salesman manipulating you into something you don’t want. Can persuasion be used for good and what are the best ways to incorporate persuasion techniques in public relations? PR Wars podcast examines the power of persuasion.Continue reading

News magazines have fundamentally changed the way they select stories when they moved from print to online. Find out how to optimize your press release using Google Trends to capture more attention.

News magazines have fundamentally changed the way they select stories when they moved from print to online. Find out how to optimize your press release using Google Trends to capture more attention.Continue reading

Why do people want to pay attention to you? PR Wars takes a look at reader benefit and how that will give your press releases more impact.

Why do people want to pay attention to you? PR Wars takes a look at reader benefit and how that will give your press releases more impact. Continue reading

What guides your decision-making during a crisis? PR Wars looks at crisis communication leadership.

What guides your decision-making during a crisis? PR Wars looks at crisis communication leadership. Continue reading