PR Weekly With Sari Cicurel

As the founder of Your Brand Marketing, Ben helps clients understand what makes them special, unique, and engaging. For the past 25 years, he has been helping companies communicate internally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful brand stories that elevate and engage employees and compel customers to take action. 

Here’s what we discussed: 

• Branding and Re-Branding 
• Strategizing 
• The Importance of Your Brand’s Story 

Connect with Ben Baker: 

http://www.yourbrandmarketing.com/ 

http://www.amazon.com/author/benbakerspeaks 

http://www.linkedin.com/in/yourbrandmarketing 

http://www.twitter.com/yourbrandmrktng 

Christian Straka has developed a unique approach to mindset training through methodologies for applying evidence-based mindfulness techniques in sports. Christian has been practicing mindfulness for many years, is a Unified Mindfulness L² Coach, a member of the Mindfulness Facilitation program at UCLA’s Mindfulness Awareness Research Center at the Semel Institute for Neuroscience and Human Behavior, and a member of the International Mindfulness Teachers Association. As a coach for pro athletes, Christian has in-depth expertise in professional tennis, as a player on the international circuit as well as a coach on all professional levels. He was the head pro of the Hofsaess Tennis Academy training the German National Team. He coached multiple top 10 players throughout their tennis career and was the personal coach for Victoria Azarenka (former world #1) and Andrea Petkovic (former world #10) For the past decade his focus turned to mindset training for peak performance through evidence-based mindfulness skill development, which he incorporates in his function as the Global Mindset Coach for Adidas Runners as well as with his personal and corporate clients. He was Mike Bryan’s mental performance coach when he won the ATP Tour World Championship in 2018. He was also the mental performance coach of the Adidas TSP team that broke the world record running from Los Angeles to Las Vegas. His unique approach to mindset training has yielded significant benefits to his clients in the development of their mental performance. 

Here’s what we discussed: 

• Mindfulness 
• Techniques to Decrease Anxiety 
• Systems for your Lifestyle 

Connect with Christian Straka: 

http://www.instagram.com/straka.la 

Mike is a dynamic speaker and entrepreneur with the desire to share his story and encourage individuals everywhere to go after their dreams. He is the Founder of 6 companies over 20 years totaling over $60 million dollars in product sales.  

Here’s what we discussed: 

• Ideas and Inventions 
• Creating a New Business 
• Being Relentless 

Connect with Mike Watts: 

www.instagram.com/mikewatts 

https://www.lovehandle.com/ 

LIZ LACHMAN is an EMMY AWARD-winning musician and composer, a GOLDEN REEL AWARD-winning music editor, and a BMI TV MUSIC AWARD winner. As a filmmaker, her latest short film PIN-UP, starring Angela Sarafyan (WESTWORLD) and Christina Chang (THE GOOD DOCTOR) has won 30 film festival awards worldwide and Liz is now in development on the feature version. Her screenplay, RHYTHM, is currently being developed with producer Allyn Stewart (SULLY) and is a Semi-Finalist in the PAGE International Screenplay Awards. Another screenplay, DICKINSON, was a Quarter-Finalist in the Academy Nicholl Fellowships. And another screenplay, FREE CHICKIE, was chosen as a Top 15% in the Academy Nicholl Fellowships as well as being a Quarter-Finalist in the Page Awards. Liz is also in post-production on a documentary feature she shot, SUSAN FENIGER: FORKED, following her partner of 25 years, chef Susan Feniger (of Border Grill and Socalo restaurants and TV Food Network fame) as she traveled the world gathering street food recipes for her first solo restaurant in Los Angeles. Which did not go as planned… 

Here’s what we discussed: 

• Finding your inspiration 
• Embracing beautiful moments 
• Special appearance from Liz’s partner, Chef Susan Feniger 

Connect with Liz Lachman: 

Website: https://www.lizlachman.com/ 

Facebook: https://www.facebook.com/LizLachmanFilmmaker  

Watch PIN-UP: https://vimeo.com/261253094 

Catherine’s goal is to partner with individuals and communities to create positive and measurable change. She brings more than 20 years of professional experience in sales, consulting, and coaching with a focus on results. She is a tenacious connecter and networker that opens doors to strategic opportunities leading to growth in partnerships among a diverse group of organizations. Some of her experiences include strategic planning with the board and leadership teams, training, and speaking. Her ability to facilitate, collaborate, and share ideas have earned her exceeding results. Catherine is a thought leader on a variety of topics including Sales, Customer Experience, Board Planning, Strategic Planning, Negotiations, Operational Efficiencies, Jobs To Be Done, Change Management, Banking, Payment Processing, and Agriculture. Catherine is recognized as a Marshall Goldsmith’s New York 50. She is certified with Marshall Goldsmith’s Stakeholder Centered Coaching and Global Leadership Assessment 360. She is a John Maxwell Team Member and is engaged with John Maxwell’s DiSC (personality profiling) work. Catherine serves on board for The Health Services District of Kershaw County and Central Carolina Technical College Foundation. She also supports the United Way of Kershaw County and New Day on Mill (transitional housing for homeless families). She also facilitates resources to sustain rural communities. 

Here’s what we discussed: 

• What it means to be a leader 
• Successful sales processes 
• The difference in selling and influencing  

Connect with Catherine Cantey: 

[email protected]. 

https://www.linkedin.com/in/catherinecantey/ 

https://www.catherinecantey.com/ 

Amanda Polick is a book coach for food and entertainment professionals. Her work has been featured in Cooking Light, Food & Wine, and Time, in addition to her regular food writing column for DIYMFA. 

Here’s what we discussed: 

• Furthering your education 
• Adapting to new passions 
• Finding your path 

Connect with Amanda Polick: 

https://www.amandapolick.com/ 

Mike Cameron is a Canadian author, speaker, philanthropist, and advocate against Gender-Based Violence. As a sales and leadership authority, Mike has studied the impact that emotion has on human behavior for over 2 decades. After his girlfriend was murdered by an ex-boyfriend in 2015, Mike turned his expertise to lend his voice to help eradicate violence against women. He has designed programs to assist men to tap into their emotions in a real and authentic way. His 2017 Tedx “The way men think of strong is wrong”, urges society to help redefine what it means to be a badass. Mike coaches men to use his S.O.A.R framework to reconnect with their passions and purpose in life. He is the founder of Connect’d Men, an organization designed to create a safe space for men to practice emotional fitness. He is the co-founder of the Ignore No More Run for Respect an event designed to raise awareness around gender-based violence and specifically engage men and boys in the conversation. His keynotes addressing the importance of emotional intelligence have been heard all across North America. Cameron is also the founder and managing partner of Axiom Mortgage, one of Canada’s largest independent brokerage firms. He has worked with a variety of nonprofits and charities to pave the way for a violence-free future. He is currently d educates survivors of abuse. 

Here’s what we discussed: 

• Mike’s story 
• How he overcame grief and taught the world how to feel 
• Strength and what that really means 

Connect with Mike Cameron 

http://mikecameron.ca/ 

Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience.  

Her innovative approach helps overwhelmed business owners and burnt out nonprofit directors to achieve success and freedom through the power of Absolute Marketing™. 

Here’s what we discussed: 

• Greatest misunderstanding of marketing 
• Social Media marketing 
• Finding time for marketing 

Connect with Elizabeth Pampalone: 

http://getabsolutemarketing.com/podcast-guest 

Rima Nashashibi, Founder and President of Global Hope 365, a local nonprofit dedicated to ending harmful practices towards women and girls such as Child Marriage, Human Trafficking, and Chhaupadi, is an Internationally Recognized Speaker, Political and Community Leader/Activist with more than 20 years of experience in public speaking, conducting seminars, and media appearances promoting openness, equal opportunity, tolerance, fairness, and justice for persons of all genders, ethnicity, religious backgrounds, and political persuasions. Ms. Nashashibi has been a guest speaker locally, nationally, and internationally including hosted by the U.S. Department of State in places such as Jerusalem, Qatar, Bahrain, and Kuwait. In addition, Ms. Nashashibi trained the women in Saudi Arabia in August 2015 on how to run for office in anticipation of the historical election held in December 2015 where women participated for the first time in the history of the Kingdom. Founded and led local, regional, national, and international organizations. Recipient of Numerous Awards including being nominated as one of Orange County Business Journal's top businesswomen in Orange County, April 2020; nominated and selected to receive Congressman Lou Correa's Woman of the Year Award, March 2020; Community Activism Appreciation Award, Women For:OC, August 25, 2019; Appreciation Award “Co-Chair of the International Development Committee, Greater Irvine Chamber of Commerce“ 22018-2019, July 2019; Appreciation of her Service and Leadership in the field of Refugee Support” May 2019 by Sunrise USA; a Life-Time Achievement Award April 2019 by the Arab American Civic Council; Congressional, State Senate, and Orange County Supervisorial proclamations in recognition of her leadership in the community; the Partner of the Year by the Irvine Chamber of Commerce in 2017, “In honor of Women Making a Difference in Orange County 2012” by the California State Senate. “In honor of many years of dedicated service and leadership 2012” a US Congressional Recognition Award; the Harry S Truman Lifetime Achievement Award by Democratic Party of Orange County, 2006; Leadership Award by the Rebuilding Alliance, and an Appreciation Award from Claremont Graduate University, Claremont, CA; Ms. Nashashibi is President of the Insurance Professionals of Orange County (IPOC) 2019-2020, President 2013 and President-Elect 2012 and 2014, and a partner in SelectFirst Insurances Services, an agency providing commercial insurance to businesses. Ms. Nashashibi serves on the Board of Directors of the United Nations Association of Orange County, the International Visitors Council of Los Angeles (IVCLA), a nonprofit committed to creating a world of peace and prosperity through Citizen Diplomacy and is currently a member of the Advisory Board of Friends of UNRWA, USA, ANERA and the Arab American National Museum. She is also the co-Chair of the International Development Committee and the task force leader of the World Trade Week Breakfast and Forum of the Greater Irvine Chamber of Commerce. 

Here’s what we discussed:  

• Ending harmful practices on women and girls 
• Child marriage 
• Sex Trafficking  

Connect with Rima Nashashibi 

Global Hope 365: https://www.globalhope365.org/

The CA Coalition to End Child Marriage: https://cacoalitiontoendchildmarriage.org/join-us/

Join our advocacy efforts to End Child Marriage here https://cacoalitiontoendchildmarriage.org/advocacy/

Partner with us to End Child Marriage https://cacoalitiontoendchildmarriage.org/join-us/

Help us continue with our efforts https://www.globalhope365.org/donate

Follow us on Facebook, Twitter, Instagram and LinkedIn @GlobalHope365.

5 things you can do to ensure children are safe online

https://endsexualexploitation.org/articles/5-things-you-can-do-to-ensure-your-children-are-safe-online-during-quarantine/

5 internet filtering services for families https://endsexualexploitation.org/articles/kids-online-more-thanks-to-covid-19-here-are-five-internet-filtering-services-for-families/?utm_source=newsletter&utm_medium=email&utm_campaign=ncose

After 18 years in the corporate world focusing on everything from project management to recruiting to sales and customer service, Jamie decided to use her skills to help business owners reclaim their time so they can focus on the big picture rather than time-consuming daily operations. You know, those non-glamorous details that are so vital to a successful operation, the back-end operations that no one really notices unless something goes wrong.  

She thrives on keeping everything running smoothly and preventing gaps and issues before they occur. Developing, documenting, and organizing systems, processes, and people are my superpowers and are key to help organizations scale.  

Here's what we discussed: 

• How COVID has impacted business consulting 
• Being adaptive in times of crisis 

Connect with Jamie Garavaglia 

www.virtualadminconsultants.com 

https://www.linkedin.com/company/jamie-garavaglia-virtual-administrative-consultant/ 

https://www.instagram.com/jamieg_businessconsultant/ 

https://www.facebook.com/Jamie-Garavaglia-Business-Consultant-102494711546751/