Have you ever felt a little out of your depth when making an extra complex or brand new video type? Maybe AI could help.

Host Matt Pierce shares his experience as someone used to creating training content, adapting to creating content for a commercial. We hear about the script drafting process, the challenges of balancing feasibility, including budget and resources, with creative ideas, and the different stages of storyboarding.

Naturally, we should always look at tools to help us out in unfamiliar territory. So Matt breaks down how he’s been using AI for tasks like creating casting calls, storyboarding, script analysis and prop identification, plus audio adjustments.

While AI is great at doing some things, Matt’s clear about one thing. It’s not able to (nor should it) do everything. But it's getting genuinely good at lifting specific parts of the video creation process to new heights. Matt also highlights our growing AI toolkit across Camtasia, Screencast, and Audiate to help you achieve what you want to do with your videos faster and more efficiently.

Learning points from the episode include:

• 00:00 - 01:26 Introduction
• 01:26 - 04:07 The process of learning to write scripts for commercial videos
• 04:07 - 07:39 Storyboarding your video – from stick figures to AI-generated characters
• 07:39 - 09:13 Other ways you could use AI in the scripting and storyboarding stage
• 09:13 - 10:19 How AI can improve background noise quality
• 10:19 - 11:18 What’s coming in Camtasia and Audiate that will help you make high-level videos
• 11:18 - 12:29 We’re at a turning point with AI
• 12:29 - 13:52 Matt’s favorite use cases for AI in making videos
• 13:52 - 15:26 Tools to help you create and share videos
• 15:26 - 16:16 Outro

Important links and mentions:

• Camtasia: https://www.techsmith.com/camtasia/
• Audiate: https://www.techsmith.com/camtasia/audiate/
• Screencast: https://www.techsmith.com/screencast.html/