Angela Brown, Head of Marketing at Halda, joined Will for a Strategy Call to discuss AI in a more measured and realistic way. What are small ways you can get started using it on campus? How do you maintain your brand and not water it down with poor prompting? Angela drops a lot of great wisdom in this episode, so take notes!

Clarity Calling is a podcast of Clarity EM.

1:25 - Meet Angela Brown

5:15 - Small steps you can take to let AI take on some repetitive education marketing tasks

9:52 - The marketing problem with AI: if it can do "anything," where can we start doing "something?"

12:11 - Angela's tips for maintaining brand voice and personality with AI

17:49 - Golden idea: How to train AI on your audience

21:45 - The most over- and underutilized use cases for AI in higher ed

25:55 - The AI tools and use cases Angela is finding the most useful today

29:43 - Angela's calling