Today, I interview Shaina Freitas of Farmhouse Flooring. Just like so many of others I interview and consult, the service goes so far beyond the product. Her real intent is to make you feel at-home when you come in to her shop and to get a deep sense of welcome. We get into all the great details about how she helps her clients really discover what they desire in their home, helps them get it, and all the while in an atmosphere that feels as comfortable as their renewed homes will be.

Today, I interview Linda Richards of Horses Healing Hearts. This was a really fun and interesting conversation about what equine assisted psychotherapy actually is and does, and then how to communicate it to those who would benefit from it!

Today, I share with you my own philosophical foundation for business. Most importantly, I share the principle of mutual profit as the basis for all business and the definition of business itself. I also share thoughts on how to integrate the transcendentals — goodness, truth, and beauty — into our understanding of our goods and services we offer.