Tom Elmer, a professor of Marketing, discusses the simulation he incorporates into his marketing courses.

Hosted by Dr. Tom Pantazes and Madison Steinbrenner

Research / Theory Connection: 

Cadotte, E., Bonney, L., Riley, R., & MacGuire, C. (2013). The role that large scale, integrative business simulations can play in assurance of learning and assessment.

Farrell, C. (2020). Do international marketing simulations provide an authentic assessment of learning? A student perspective. The International Journal of Management Education, 18(1), 100362.

Riley Jr, R. A., Cadotte, E. R., Bonney, L., & MacGuire, C. (2013). Using a business simulation to enhance accounting education. Issues in Accounting Education, 28(4), 801-822.

Vlachopoulos, D., & Makri, A. (2017). The effect of games and simulations on higher education: a systematic literature review. International Journal of Educational Technology in Higher Education, 14(1), 1-33.

Show Notes: Marketplace Simulations, Using the Late Show as inspiration for teaching large sections, The Last, Last Lecture, Winter is Coming to WestChesteros

Closed Captions