PracticeCare

Office design is more than your chairs or your plants. Great office design welcomes patients and makes you more money. How? My guest today runs an architecture and design firm that helps practices optimize their office space, and she’ll explain how this works.

Carolyn is personally passionate about holistic health and wellness, and an outspoken advocate that the environment of your space impacts your success. With over 40 years of experience in the commercial interior industry, she holds a BS in Interior Architectural Design from University of Texas at Austin, is NCIDQ Certified, a Registered Designer, a LEED AP. In 2004, she and her husband, Scott, co-founded CrossFields as a design-build firm in Atlanta. In 2011 they changed their focus to expand the impact of holistic health by elevating the public’s image of alternative medicine through virtually creating outstanding healing environments nationwide.

In this episode Carl White and Carolyn Boldt discuss:

• Offices that welcome patients vs. those that do not
• The logic behind how office design can increase revenue

Link to Carolyn’s Checklist Mentioned in Her Episode

https://crossfieldsdesign.com/listeners/

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Carolyn Boldt

https://www.facebook.com/CrossFields/

https://www.pinterest.com/crossfields/

https://www.instagram.com/crossfields_design/ https://www.linkedin.com/company/crossfields-inc

https://twitter.com/crossfieldsdsg

https://www.linkedin.com/in/carolynboldt/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

While reviewing a contract between you and a vendor is anything but gripping, it has to be done. Why? There can be landmines placed all over them. My guest today is a healthcare attorney who helps his clients negotiate fair agreements, among his other services. He’ll share some of the landmines he finds and what you can do.

E.J. Cyran has spent over a decade as a healthcare lawyer, which means he represents physicians, dentists and their practices in negotiating vendor agreements, buying or selling their practice, handling associate buy-ins, and getting advice on their regulatory and payor issues. He knows his way around HIPAA, telehealth, Medicare and all other matters affecting healthcare practices. E.J. is a go-to lawyer for his clients.

In this episode Carl White and E.J. Cyran discuss:

• Why vendors sometimes skew agreements in their favor
• The types of vendor agreements that pose the biggest risks to medical practices
• Your options when you are presented with such an agreement

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with E.J. Cyran

https://www.foxrothschild.com/edward-j-cyran

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

As I record this, medical and dental practices nationwide are screwing up new patient leads they’ve paid good money to generate. Are you one of them? If you suspect it even just a little bit, then listen to what my guest today has to say about what to do about it.

Since 2003, Jake Goates has given group seminars and training on sales and marketing. He is a Key Opinion Leader for various dental marketing companies. Since 2013, Jake has personally consulted more than 5,600 dentists nationwide on their marketing strategies and sales skills to reduce unnecessary spend while increasing collections. Jake founded GOAT Dental Marketing Consultants in early 2023, providing marketing strategy and sales coaching for dental offices across the country. Jake, with his wife and two daughters, enjoy living and playing in the mountains of Northern Utah.

In this episode Carl White and Jake Goates discuss:

1. What Jake means by “lead management” vs. “lead generation”

2. Why so many practices overlook managing the leads vs. generating them

3. What the components of lead management are

4. A few tips to make your lead management better

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from?  Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Jake Goates

https://www.linkedin.com/in/jake-goates-a8908a12/

https://www.facebook.com/profile.php?id=61553719583016

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Scaling your practice sounds exciting. What about metrics? They sound boring, but if you don’t know them, then your odds of scaling successfully are very low. My guest today helps his clients scale their practices, and he’s going to convince you that knowing your metrics is the first step to scaling successfully.

A social worker by training, Adam Russo founded Edgewood Clinical Services, a behavioral health practice that he scaled to 140 employees and eight figure revenue. Adam sold the practice in 2020, became a regional VP with the equity group that purchased us, and after 2.5 years, transitioned into business coaching. Today Adam owns and runs Reliable Coaching and Strategy where he brings his experience and training as a coach to help his clients scale their practices.

In this episode Carl White and Adam Russo discuss:

• How often his clients resist measuring metrics and what their objections are
• Why measuring metrics is so critical
• The metrics he recommends his clients measure when scaling

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Adam Russo

https://www.linkedin.com/in/adam-russo-5ab85112

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Whenever you hire someone, you’re hiring a stranger. Usually, the odds of getting that right are small, but are there ways to raise them? My guest today is a recruiter who helps small businesses hire better and she has ideas for us.

As the business owner of BizMatch llc, Lindsay DeLee-Arel leverages her expertise in event planning and customer relationship management (CRM) to create and facilitate successful matches between businesses and people. Lindsay has over 10 years of experience in social media, community outreach, and client relations in various industries throughout healthcare and nonprofit organizations. Her mission is to provide customized and personalized solutions that meet the needs and expectations of clients, whether they are looking for new opportunities, partnerships, or talent. Lindsay has a Master's in Non Profit Management from Spertus Institute of Jewish Studies.

In this episode Carl White and Lindsay DeLee-Arel discuss:

• Why the stats in successful hiring are so bad
• What tools are out there for individuals doing the hiring
• When it makes sense to hire a recruiter vs. DIY

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Lindsay DeLee-Arel

linkedin.com/in/lindsay-d-267b8b7

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

A well running private practice has a lot of good things going for it. For some practice owners, some of those good things relate to faith. Is it possible to have faith while having a good practice? My guest today helps practice owners integrate the two and he’ll help us understand how to do it.

Josh Fonger is the founder of 4th Soil Ventures. He is a Christian business coach, consultant, and advisor and focuses on helping Christian men grow their business’s top line, bottom line, and finish line (or Kingdom Impact). Over the last 15 years Josh has personally consulted or coached over 1,000 business owners from more than 300 industries, from small startup businesses to $500M enterprises.

In this episode Carl White and Josh Fonger discuss:

• What Josh means by faith
• How to integrate faith into a practice
• The benefits of integrating faith into a practice compared to not doing so

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Josh Fonger

https://www.linkedin.com/in/joshfonger/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

As a practice owner, it’s true that you treat patients. When you get busy and in the groove during the day it’s really easy to forget that patients are people. You’re supposed to do a great job clinically, but what about the rest of the experience patients have with you? My guest today has structured his practice around the full patient experience and will help us understand what he means by that. 

Michael Sonick, DMD, is an internationally known, highly regarded authority in the field of dental implantology and periodontology. A full-time practicing periodontist in Fairfield, Connecticut, he is also a frequent guest lecturer in the international program at New York University School of Dentistry and the University of Connecticut School of Dental Medicine. He lectures worldwide on the subject of esthetic implants, periodontal plastic surgery, guided bone regeneration, comprehensive treatment planning and the delivery of exceptional customer service. He is the author of the book Treating People Not Patients and co-editor of the multi-language textbook, Implant Site Development. He serves on the editorial boards of numerous journals including the Compendium of Continuing Education, the Journal of Cosmetic Dentistry, Inside Dentistry, Dentistry Today and also writes and publishes numerous papers in peer-reviewed journals. Dr. Sonick is a diplomate of the American Board of Periodontology, a diplomate of the International Congress of Oral Implantology, a fellow of the American Academy of Implant Dentistry, a fellow of the International Team for Implantology, a fellow of the International Society of Periodontal Plastic Surgeons, and an Eagle Scout. His mission is to improve the quality of patients’ lives as well as the lives of everyone he meets.

In this episode Carl White and Michael Sonick discuss:

• What Michael means by treating people not patients
• Examples of how Michael does it in his practice
• What objections he hears from providers on the topic and how he responds

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Michael Sonick

IG @drmsonick

FB Michael Sonick

Linkdin.com/in/mikesonick

YouTube @michaelsonick

www.michaelsonick.com

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

What the heck is Robotic Process Automation and how does it apply to Revenue Cycle Management? In other words, RPM for RCM. My guest today runs a very successful RCM company that’s takes leading the way with new technology very seriously. He’ll tell us what all of this means.

Vinod (Vinny) brings over 15 years of experience in operations, financial analysis, strategy, growth, corporate development, strategic planning, and marketing. At Medical Billing Wholesalers, he is involved in applying his experience to optimize revenue cycle process flows to improve our clients' profitability and performance.

In this episode Carl White and Vinny Sankaran discuss:

• What RPM is and what it is not
• Good uses of RPM
• Questions to ask your RCM provider about RPM

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Vinny Sankaran

https://www.linkedin.com/in/vinodsankaran/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: 

http://www.linkedin.com/in/healthcaremktg

As a practice owner it’s inevitable that, from time to time, you’ll lie awake at night worried about things, but what if they’re the wrong things? My guest today coaches private practice owners on growing their practices, which requires focusing on the right things.

Michelle O’Connor, a believer in following one’s dreams, has risen from an inner-city community to a life of abundance. With corporate expertise in Strategic Planning and Execution, she helps entrepreneurs achieve their goals. Michelle supports organizations through strategic processes, coaching entrepreneurs to develop action plans for success. She has facilitated Strategic Planning Retreats in Jamaica, Trinidad & Tobago, and the Dominican Republic, and reached hundreds through her Purpose Driven Conference. Her current mission is to help Medical Private Practice Owners create sustainable practices. As a wife and mother, she strives for a brighter future, motivated by the philosophy “Ad Astra Per Aspera.”

In this episode Carl White and Michelle O’Connor discuss:

• How to figure out what’s worth focusing on
• What some of the wrong things to focus on are

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Michelle O’Connor

LinkedIn - https://www.linkedin.com/in/successbiznessclub/

Facebook - https://www.facebook.com/successbiznessclub

Instagram - https://www.instagram.com/successbiznessclub/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg

Before AI came along and stole the conversation about efficiency, there was automation and outsourcing. Both are alive and well, and they’re getting better and better. My guest today helps her private practice clients bring automation and outsourcing into their practices and she’ll share some of her best tips with us.

Katie Nunn, MBA, CMPE, provides training and coaching for healthcare leaders and their organizations on process improvement, financial optimization, and cultural transformation. Leveraging extensive experience with financial and operational turnarounds, she is a valuable advisor for an organization experiencing rapid expansion or change. With over 20 years' experience in healthcare leadership, her broad areas of expertise include practice assessments, process improvement, financial management, IT implementations, telemedicine, strategic planning, providers on-boarding, and cultural transformation.

In this episode Carl White and Katie Nunn discuss:

• The biggest promises of automation and outsourcing offer for private practices
• Comparison of practices that embrace automation and outsourcing vs. those that don’t
• Katie’s best tips for bringing automation and outsourcing into your practice

Want to be a guest on PracticeCare®?

Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started.

Connect with Katie Nunn

https://www.linkedin.com/company/bright-ideas-medical-consulting/

Connect with Carl White

Website: http://www.marketvisorygroup.com

Email:  [email protected]

Facebook:  https://www.facebook.com/marketvisorygroup

YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig

LinkedIn: http://www.linkedin.com/in/healthcaremktg