As 2025 drew to a close, Episode 16 of Practitioners Unplugged took a reflective look back at the conversations that shaped our understanding of digital transformation throughout the year. Cohosts Dante Vaccaro and Sree Hameed unpacked the common threads, surprising insights, and memorable moments from a year of conversations with practitioners driving real change.
What started as a podcast focused broadly on digital transformation evolved into something more nuanced—a collection of stories revealing the human challenges, infrastructure realities, and cultural shifts that determine whether technology initiatives succeed or fail. From live recordings at Automate in Detroit (complete with an infamous train that became a running joke) to conversations about change management and AI’s reality, 2025 brought clarity to what actually matters in Industry 4.0 and beyond.
“It really seemed like it kind of morphed into little breadcrumbs from everyone we talked to kind of evolving into different drawdown topics that didn’t even think to consider,” Dante reflected on the year’s journey.
A Year of Voices: The 2025 Guest Lineup
The practitioners who made 2025’s conversations possible:
Jonathan Wise, Chief Technology Architect at CESMIIBrett Redmond, EcoStruxure Automation Expert at Schneider ElectricJim Davis, UCLA Vice Provost IT Emeritus CESMII Program Oversight & Principal InvestigatorDaniel Harr, CEO at Delta Systems & AutomationJim Mayer, Founder of The MFG Connector and Host of Manufacturing Culture PodcastJason Head, Controls Development Engineer at Fallas AutomationJonathan Alexander, Manufacturing AI & Advanced Analytics Manager at Albemarle IntelligenceEd Koch, Chief Solutions Officer at CCiCraig Henry, Global Account Director for Amazon at MurrelektronikNick Valdez, Automation & Controls Business Development Manager at Vessco WaterEach brought unique perspectives from different corners of the industrial ecosystem, painting a comprehensive picture of where digital transformation stood in 2025.
The Five Major Themes That Emerged in 2025
1. People Don’t Hate Change—They Hate Being Blindsided by It
Jim Mayer delivered one of the year’s most memorable insights when he challenged a fundamental assumption about transformation initiatives.
“Humans hate change, and that’s just not true,” Jim explained, “What did you have for lunch today, Sree?” Sree replied, “I had a slice of pizza.” Jim then turned to Dante, “What did you have for lunch today?” Dante replied, “Kebabs.” Jim concluded his point, “I had a wrap. We love change.”
The real issue isn’t change itself—it’s how change is managed and communicated. When people feel blindsided, resistance follows naturally. However, when teams are brought along and feel like participants rather than victims, adoption becomes significantly easier.
“Change has to be done simultaneously with the strategy, bringing people around from day one,” Dante observed. “It can’t just be the afterthought at the end where we say, hey, nobody’s doing what we set out to do.”
The Center of Excellence Challenge
Sree connected this to multi-site MES rollouts, noting the critical importance of centers of excellence that genuinely included stakeholders rather than dictated to them. When people participated in the design process, projects tended to progress much more smoothly.
The lesson applied broadly: organizations needed to question whether they were truly bringing people along or simply informing them of decisions already made.
2. Culture Wasn’t a Soft Topic—It Was the Foundation for Technology Adoption
Nick Valdez articulated a challenge many guests touched on when discussing water infrastructure modernization:
“We struggle with people really understanding what information they need and what’s the best way to achieve that information because not everyone in the water wastewater industry is on the modernization train. They don’t necessarily want to spend the capital or invest the time or energy or effort.”
Across industries, culture determined whether organizations could even recognize opportunities for improvement. When “that’s the way we’ve always done it” became the default response, technology investments delivered minimal returns.
Jim Mayer’s work on manufacturing culture reinforced this point. His focus on creating environments where people wanted to work rather than simply needed to work addressed the human foundation that made everything else possible.
Technology amplified existing culture. If the culture valued learning and improvement, technology accelerated both. If the culture resisted change, technology became another source of friction.
3. Training and Upskilling Weren’t Optional Anymore—They Were Strategic Imperatives
The conversation kept returning to workforce challenges throughout 2025. Experienced workers were retiring with institutional knowledge, younger workers had different expectations about development, and technology evolution meant even veterans needed ongoing skill development.
Organizations addressing this successfully shared common approaches: structured knowledge transfer programs, apprenticeship and mentorship models, continuous learning culture, and technology as a capability multiplier rather than replacement.
“It does pay off even if it means projects get delayed in terms of being able to find the right resources,” Sree noted. “You do end up making change that is sustainable.”
Rushing implementation with inadequate capability development created technical debt. Taking time to build capabilities properly produced more sustainable results.
4. Data Quality and Standardization Remained Fundamental Challenges
While AI grabbed headlines throughout 2025, practitioners consistently emphasized that more fundamental data challenges continued to limit what organizations could actually accomplish with advanced technologies.
Jonathan Wise’s discussions around Unified Namespace and Craig Henry’s “industrial nervous system” metaphor reinforced the same point: organizations investing heavily in AI (the “brain”) while neglecting connectivity and data infrastructure (the “nervous system”) created powerful capabilities that couldn’t sense what was happening on the factory floor.
Organizations making progress addressed these systematically rather than expecting AI to magically overcome poor data foundations. They invested in connectivity, established data governance, and created infrastructure that enabled data to flow where it was needed when it was needed.
5. AI’s Promise Versus Reality—Closing the Gap Required Honesty
If there was one topic that generated both excitement and skepticism in 2025, it was artificial intelligence. The year brought clarity about the gap between vision and reality.
Sree captured the challenge: “I look at AI and my reaction is that is not in my comfort zone. I want explainability and transparency and see the promise of AI and I’m still okay, there’s a lot of learning to do here.”
When AI systems functioned as “black boxes” without explaining reasoning, practitioners struggled to trust them for critical decisions. In manufacturing operations where safety, quality, and efficiency had direct consequences, this transparency gap mattered enormously.
Practical AI Versus Generative Hype
Dante made an important distinction: “When we talk about practical AI, this goes back into what’s proven. This is more machine learning. This is neural network building. All of this stuff existed before without the generative component to it on top.”
Established forms of AI—machine learning for predictive maintenance, computer vision for quality control, optimization algorithms—had proven track records. These applications delivered measurable value in specific use cases.
In contrast, generative AI represented something newer, less proven in industrial contexts. While the promise was significant, so were the unknowns around reliability and appropriate applications in high-stakes environments.
The conversation pointed toward where 2026 needed to evolve: from hype toward practical implementation stories. What was working? What wasn’t? How could organizations maintain human expertise even as they deployed AI tools?
The Industry 4.0 to Industry 5.0 Progression: No Skipping Steps
One of the year’s clearest messages: organizations couldn’t skip foundational work. As a customer Sree referenced noted: “There is no Industry 4.0 without Industry 3.0. It builds on that, right?”
Organizations rushing to embrace Industry 5.0 concepts without properly implementing Industry 4.0 foundations faced significant challenges. “If you didn’t start your Industry 4.0, you’re going to be left in the dust,” Dante emphasized. Successful modernization required honest assessment of current capabilities and systematic progression rather than attempting to leapfrog without building necessary foundations.
Lessons from Live Recording: The Infamous Automate Train
The live recording experiences from Automate in Detroit added memorable dimension to 2025’s podcast journey. Recording on the show floor captured real energy and context—along with an unexpected guest star: a train that repeatedly rolled through recordings, eventually becoming a running joke turned into a montage of train puns.
“I didn’t realize actually how many times that train really just disrupted the flow of the conversation,” Dante laughed while reflecting on the experience.
The incident illustrated something important: authenticity and real-world context mattered more than perfectly controlled conditions. Real implementation happened in messy, imperfect environments. Success came from adapting and learning rather than waiting for ideal circumstances that never arrived.
Looking Ahead: The 2026 Research Agenda
As 2025 concluded, Dante and Sree outlined what they hoped to explore in 2026: more stories, more specifics, more honest accounts of what was working and what wasn’t.
“Stories, successes, trials, tribulations, what’s working, what’s not,” Dante outlined. “Learning the biggest impacts, the biggest failures.”
The emphasis on practical AI over hype would continue. The focus on people and culture alongside technology would remain central. And the commitment to learning from practitioners actually implementing initiatives rather than consultants selling visions would define the podcast’s approach.
The Broader Lesson: Transformation Required Integrated Thinking
If 2025’s conversations proved anything, it was that successful digital transformation required integration across multiple dimensions simultaneously. The best technology failed without capable, engaged people. Brilliant strategies couldn’t overcome cultures that resisted change. Big visions meant nothing without foundational infrastructure to support them.
Organizations that fragmented these elements—treating culture as HR’s job, technology as IT’s responsibility, strategy as leadership’s domain—struggled to achieve transformation that stuck. Those that recognized these elements must evolve together created conditions where change could take root and grow.
Gratitude and Looking Forward
Dante and Sree expressed appreciation for their sponsors—Schneider Electric and AVEVA—whose support made the podcast possible while allowing editorial freedom.
Most importantly, they thanked listeners who showed up, shared episodes, and provided feedback throughout the year. The invitation remained open: if there were guests who should be featured, topics that needed exploration, or perspectives missing, the Practitioners Unplugged team wanted to hear about it. The community shaped the content, and that collaborative approach aligned with the podcast’s philosophy that the best insights came from practitioners sharing real experiences.
Conclusion: The Year That Grounded Digital Transformation
Looking back at 2025, Practitioners Unplugged provided something increasingly rare in discussions about digital transformation: grounding in reality.
The practitioners featured throughout the year offered nuanced perspectives. Yes, technology enabled new possibilities. But also: people and culture mattered more than most discussions acknowledged. Infrastructure determined whether advanced capabilities could actually function. Sustainable change required bringing teams along. And honest assessment of what was working versus hype helped organizations invest wisely.
The Path Forward
As manufacturing and industrial operations moved deeper into Industry 4.0 and began exploring Industry 5.0 concepts, these grounded perspectives became increasingly valuable. Organizations that would thrive wouldn’t necessarily be those with the biggest technology budgets. Rather, they would be the ones that systematically built capabilities, developed their people, strengthened their culture, and deployed technology thoughtfully.
Practitioners featured in 2025 understood this. Their stories, struggles, and successes provided the practical wisdom that helped other organizations navigate similar journeys. That was the value Practitioners Unplugged delivered—not abstract theories or consultant frameworks, but lived experience from people doing the work.
Here’s to another year of conversations that cut through hype, celebrate honest problem-solving, and build community among practitioners driving real change.
Keep practicing. Keep learning. Keep transforming.
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