Pragmatic Talk

Pragmatic Talk

By Susan & Scot WestwaterBusiness
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Pragmatic Talk episodes

  • Pragmatic Talk - Episode 9, A Roadmap To Build Your First Voice Skill In 2019

    Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. 

    Last year Amazon shipped over 100MM Alexa devices and Google sold millions of Google Homes. Year over year growth in Voice technology is accelerating at an incredible rate.  So it's not really a matter of if Smart Speakers and Voice devices, it's a matter of when. 

    At the same time, few companies are actually investing in Voice technology and even fewer will be ready with skills (apps) that have been pressure tested in the wild. 

    This gap represents a massive opportunity for those pioneers who are willing invest now. This is like knowing mobile was about to blow up 10 months before it happened. 

    In this episode, we talk about what brands and individuals need to be doing in 2019 to take advantage of this once in a decade opportunity so they're best prepared for the influx of new Voice users in 2020. 


    https://www.pragmatic.digital

    @PragmaticDigitl

    Flash Briefing: "Alexa, Open Pragmatic Talk"

    4 min
  • Pragmatic Talk - Episode 8, How should Voice fit into your overall customer experience?

    Welcome to episode 8 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.

    Is voice a one size fits all proposition? Should voice be a stand alone tactic or is it one piece in your company's larger customer experience? In this episode of Pragmatic Talk we talk about where voice fits within your company's existing ecosystem and some ways you can use Voice to improve your customers experience.

    For video of this episode, check us out on YouTube: https://youtu.be/juVDDo7j_84

    https://www.pragmatic.digital

    @PragmaticDigitl

    Flash Briefing: "Alexa, Open Pragmatic Talk"

    7 min
  • Pragmatic Talk - Episode 7, What is Customer Experience?

    Welcome to episode 7 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.

    There's lots of talk about Customer Experience lately. But what does it mean? In this episode of Pragmatic Talk we talk about what Customer Experience is it and what does it mean to be customer centric.

    For video of this episode, check us out on YouTube: https://youtu.be/6lKUXM1qLOM

    https://www.pragmatic.digital

    @PragmaticDigitl

    Flash Briefing: "Alexa, Open Pragmatic Talk"


    6 min
  • Pragmatic Talk - Episode 6, When a voice app makes sense
    Welcome to episode 6 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.
    In this episode of Pragmatic Talk we cover the history of voice interactions and when it makes sense to build a voice skill or app for Amazon Alexa or Google Home.
    For video of this episode, check us out on YouTube: https://www.youtube.com/watch?v=M-Re0MXO9Io&frags=pl%2Cwn
    www.pragmatic.digital
    5 min
  • Pragmatic Talk - Episode 4, Top 5 Trends in Voice
    Welcome to episode 4 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.
    In this episode we talk about the 5 trends in voice that we've noticed from attending 3 conferences this year - IA Summit, Vayner Media's VoiceCon and VoiceSummit.
    10 min
  • Pragmatic Talk - Episode 3, Advertising on Voice Platforms
    Welcome to episode 3 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording.
    In part 3 of our kitchen table conversation, we talk about the state of advertising on voice platforms and where things might go in the near future. We hope you enjoy!
    4 min
  • Pragmatic Talk - Episode 2, Inclusive Design in Voice
    Welcome to episode 2 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording.
    In part 2 of our kitchen table conversation, we talk about the beginnings of voice interactions and the impact of voice from an accessibility and content standpoint. We hope you enjoy!
    3 min
  • Pragmatic Talk - Episode 1, Voice Search
    Welcome to the very first episode of Pragmatic Talk hosted by Scot and Susan Westwater. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. We cover some pretty interesting stats about the prevalence of voice, implications voice is having on search and how voice is empowering a new generation to find information before they know how to spell or type.
    4 min

About Pragmatic Talk

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The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.