What if the praise we give children—meant to build them up—is quietly boxing them in? In this thought-provoking short episode, Andy Baker explores The Jessica Effect, inspired by a story in his book Targeting the Positive. We delve into the hidden impact of praise tied to identity, the psychological roots of fixed vs. growth mindset, and how we can better support resilience in children and adults alike.

If you’ve ever told a child “you’re so clever” or “you’re such a good boy/girl,” this episode will offer powerful insights into why that might be doing more harm than good—and how we can reframe praise to empower rather than limit.

Thousands of discounts, a wellbeing hub, emergency ID card features, and a growing community of carers—all for less than a box of chocolates a year.

Carol Dweck’s Work on Growth Mindset

Andy’s Book: Targeting the Positive with Behaviours That Challenge

1️⃣ Praise Shapes Identity

2️⃣ Process Over Person

3️⃣ Mindset Matters

00:00 – Opening: The power (and pitfalls) of praise

00:55 – Sponsor: Carers Card UK

02:00 – Introducing “The Jessica Effect”

02:48 – Why being called “smart” backfires

03:57 – The danger of identity-based praise

04:53 – Independence, strength & burnout: Adult examples

06:07 – What to do instead: Practical praise swaps

07:12 – The science: Dweck’s research & mindset theory

08:08 – Specific praise that builds behaviour, not ego

09:04 – Why generic praise can be harmful in care settings

11:06 – Final thoughts and call to action

If you support children—or anyone, really—this episode offers an essential mindset shift. You'll learn:

Why praise can unintentionally create pressure and fear of failure

How to make your words more meaningful and supportive

The science behind mindset, motivation, and self-worth

📲 Instagram: @AbleTraining