Your brand should represent your capability of being a leader. That means you have to undergo advanced research and provide innovative solutions to people. In this episode, Douglas Nelson sits down for a conversation with the CEO of Praxis Spinal Cord Institute, Bill Barrable. Bill leads a diverse and multidisciplinary team of experts focused on creating solutions for people with spinal cord injuries. Under his collaborative leadership, the Institute has achieved significant recognition. He discusses the most promising ideas from a lab into clinical practice and the marketplace, and ultimately into the lives of people who need them. He also talks about how investment of resources can help you develop the solutions you want to create for people. Tune into this episode to learn more about research, development and making a huge difference in the world.