What does it take to turn a story into a spectacle that people want to discuss and cover?

Last week, an event happened that summed up a lot of the approaches to doing this, and I discussed this in today's podcast.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com

Where you can find me - You'll find me here - LinkedIn / [email protected]

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