Inside information that you can't easily find on Google is currency, and with information, you can buy access and favours.

So why don't many press releases include it?

Including inside information and insights magnifies the effectiveness of your pitches.

We look at some ways to gather it for your pitches.

And we look at some research on how to connect with Gen Z.

The Public Relations Podcast Website - thepublicrelationspodcast.com/

CommsQuestionTime - commsquestiontime.com/

Where you can find me - You'll find me here - LinkedIn / [email protected]

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