When it comes to being influential, the first thing that comes to mind is altering the attitudes and decisions of our audience through some sort of effort or skillful communication and negotiation. However, this book, “Pre-suasion: A Revolutionary Way to Influence and Persuade”, tells us the different methods that top persuaders use to prepare so that their audience is receptive when receiving new information. It introduces some new approaches which can be used to enhance the possibility of agreements through persuasion.