In the fifth podcast with AgriSync, we talk about measuring the customer experience. If you can't measure customer experience, you can't manage it. In agriculture, customer experience largely depends on relationships and loyalty. When you actively manage your customer relationships and validate customer satisfaction, you'll have more control over obstacles and more insight into ways to improve your customers' experience.

In today’s program, we get some perspective on the challenges, motivation and expectations for rapidly expanding a precision farming department in a short amount of time.

In this segment, we look at how to deliver adverse communications. Giving customers good news is easy, but delivering bad news is not. In this podcast we start by talking about what effective communication looks like and then talk about different tactics and techniques when having to deliver adverse news to customers.

In this segment, we look at what it takes to provide superior remote support. As ag businesses grow, territories get larger, and customers have more demands, the ability to be physically present for customers becomes increasingly difficult. There simply aren’t enough hours in a day to provide the in-person support you would like. To take a closer look at this, we talk to the team at HTS Ag to explore what they are doing to support their customers whether they are 5 minutes or 5 hours away.

In the second podcast with AgriSync, we first talk about recruiting and hiring new ag employees and why it can often be so difficult, and then we dive into working with different generations in the workplace. What should you consider? What’s the big fuss about Millennials?  And why are they different than working with other generations?

In today’s Precision Farming Dealer podcast, we're joined by Dr. Scott Shearer, ag engineering professor at Ohio State who will share a present day perspective on progressive ag technologies which are already influencing on-farm decision-making.

The first topic we explore is the customer experience. What is the customer experience? What is the difference between customer support and the customer experience? Where do you even start when trying to create the customer experience?

In today’s Precision Farming Dealer podcast, we share excerpts from my conversation with Patrick Christie, founder of Conservis, and Robert Lubben, digital lead for Rabo AgriFinance on some of the influential factors shaping the digital ag landscape, including the long-term strategy of precision partnerships and the outlook for data being the new cash crop.

In this episode of the Precision Farming Dealer podcast, we share excerpts from my conversation with Jim Henderson, executive partner with The Exemplary Group, where he shares insight into how dealers can embrace a shifting precision business model.

In this episode of the Precision Farming Dealer podcast, we share excerpts from conversations from the 2019 Farm Progress Show, from several precision farming manufacturers and dealers, who provide their perspectives of what it takes to succeed in the independent space, and where dealers and manufacturers are looking to take those business relationships in the future.