Join Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Learn the significance of segmentation, compliance with regulations, and keeping your data fresh. Discover strategic tips like partnering with niche publications, leveraging industry conferences, and using reliable third-party providers to create targeted and compliant email lists. Understand the importance of list hygiene and aligning your sales and marketing teams to drive better engagement and higher conversion rates for premium offers. 

Timestamps-

00:00 Introduction to B2B Marketing Excellence Podcast

01:48 The Importance of Quality Email Lists

03:50 Segmentation and Compliance in Email Marketing

05:39 Ensuring Fresh and Engaged Email Lists

07:32 Strategies for Finding Quality Email Lists

08:45 Leveraging Conferences for Targeted Email Lists

10:54 Leveraging LinkedIn for Audience Building

11:44 The Importance of In-House Email Lists

11:55 Gaining Click-Through Information

13:04 Email Marketing Best Practices

15:12 Pitfalls of Cheap Email Lists

15:47 Ensuring List Hygiene

17:25 Aligning Sales and Marketing Teams

18:23 Final Recap and Call to Action

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

____________________________________________________________________________________________________

🔔 Subscribe to the B2B Marketing Excellence podcast so you do not miss an episode.
 

• Apple Podcasts
• YouTube
• Spotify
• Amazon Music
• Audible
• YouTube Music

🎧 Visit www.worldinnovators.com to learn how we can help you build marketing that connects.

👉 Have questions or want Donna to present this topic to your team? Reach out at [email protected].

🔔 Don’t forget to subscribe to the B2B Marketing Excellence & AI Podcast so you never miss an episode!