Understanding the problem you're solving in the way that your customers perceive is the key to product-market fit and will make or break your company. Playing too close to the vest, or succumbing to the "Stealth Mode" myth can be a death nell. In this episode, we talk about how much we actually TALKED about our idea, to whom, and why it makes such a difference to do this early (and often).

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Before we started writing code or building a "thing", we talked to people. A LOT of people. The goal of those conversations was to understand everything we could about how our target audience experienced the problem we were solving and learning what we didn't know we didn't know about the problem.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Precursa is a platform designer for entrepreneurs with a tech idea to turn that idea into a viable business with a plan for launch and execution. In this episode, we discuss how we got to where we are at the start of this podcast, which will chronicle the journey and show how we use the process we share through our platform to build our own company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.