Predictable B2B Success

Paul Counts and Shreya Banerjee are the co-founders of Marketing Counts.

Shreya has over 11 years of experience and expertise in the power and aviation industry as a process engineer and lean leader for a multi-billion dollar international corporation and routinely managed projects totaling over $50 million dollars. She is Six Sigma certified as well as Google Ads, Google Display Ads, & SEMRush Certified.

She brings leadership skills, tech skills, and an understanding of processes that make her one of the leading trainers and consultants in the marketing world today!

Paul Counts on the other hand started his first business in high school and has now been running a successful online business for over 22 years.

He is also a movie producer, former radio show host, author, and an internationally recognized information product creation expert who has created products for professional athletes and best-selling authors. He has sold millions in just info products and digital services thanks to his innovative approach to obtaining clients online.

His strategies have proven to be effective across a variety of niche markets including healthcare professionals, major non-profits, professional athletes, world-class speakers and authors, the largest church in the United States, the leading hair restoration service, a leading coffee retailer, and a leading kitchen supply seller to name a few.

In this episode, they share their 3 part foundations of a B2B digital marketing strategy that drives growth. Insights they share include:

• What is the FTE approach to a B2B digital marketing strategy
• Why Paul and Shreya advocate for FTE as being foundational to a B2B digital marketing strategy
• How to best uncover your ICP and use it for your B2B digital marketing strategy
• How to counter the traffic drops because of Facebook iOs updates
• The best ways to balance short-term gains with a long-term B2B digital marketing strategy
• The quickest way to get qualified traffic for a SaaS company
• Six sigma marketing and what it entails
• Where six sigma marketing fits in a B2B digital marketing strategy
• and much much more ....

Nora Sudduth is the co-founder and CRO of Hello Audio. She is a leading marketing & conversion strategist who has helped businesses sell over $500M+ of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more. More specifically she was the creator and director of Clickfunnels highly successful partner program

Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.

In this episode, she shares what private podcasts are, why we should use them, and how we can use private podcasts to drive growth. Insights she shares include:

• What are private podcasts?
• Are private podcasts effective and when can we use them
• What we need to consider when launching a private podcast
• The value of episodic content
• Use cases for private podcasts and the impact it has had
• How do private podcasts compare against visual content or are there other aspects to look at in making content valuable to its audience
• How to deal with hosting a private podcast
• and much much more...

Amber Hinds is the founder and CEO of Equalize Digital, which is a website accessibility consulting company. We do accessibility audits and remediation and accessible website and application development for largely, I’d say, large enterprises, government agencies, colleges and universities, K12 schools, and some nonprofits.

Amber's main agency which is a parent company for Equalize is called Road Warrior Creative. She had been running the agency for about five years before they undertook projects with Colorado State University where everything had to be accessible and meet WCAG 2.1 AA standards. This was the genesis for Equalize Digital. 

In this episode, she shares how we can address digital accessibility needs to help people and drive massive growth. Insights she shares include:

• Why is digital accessibility important?
• What can we do to make the world more accessible?
• The business case for digital accessibility
• How best to address website accessibility
• How best to evaluate a company's digital accessibility capabilities and options
• Tools that we can use to help address digital accessibility
• How to best stay on top of trends
• and much much more ...

Rodolfo Carrillo is a conscious leadership shaman. He has developed the powerful SER model for achieving leadership of the fullest potential as well as, deep-sustainable personal mastery and organizational growth.

As an MBA graduate, Rodolfo has been involved in business consulting and training for more than 15 years and has participated as an independent director on more than 20 business boards. He has also been meditating and on a personal and spiritual development path since he was 7 years old. 

He has traveled and given talks and workshops throughout the world, having visited more than 30 countries and also lived abroad in the United States and Spain. This gives him a very deep cultural sensibility, which he uses as leverage in the work he does. 

In this episode, he shares how we can invest in conscious leadership in a way that really drives growth. Insights he shares include:

• What is needed to fulfill your leadership potential
• What is conscious leadership
• What are the characteristics of a conscious leader
• What is the SER model of conscious leadership
• The role of belief systems and culture in conscious leadership and the bottom line
• How do we evolve to a higher level of consciousness
• How does conscious leadership impact the bottom line
• The principles Rodolfo lives by and why
• and much much more ...

Erik Jensen is Co-Owner and Chief Strategy Officer at Predictive ROI, a remote-first firm that helps agencies, coaches, and consultants plant their flags of authority and monetize that position.

In this episode, he shares how we can use thought leadership and strategic positioning to achieve predictable ROI and drive growth fast. Insights he shares include:

• Why do some businesses view content as an expense
• How do you persuade clients to look at it differently
• The predictable ROI from thought leadership
• Processes and examples to show how we can sell with authority
• What is strategic positioning
• The importance of cornerstone content to strategic positioning
• Strategic positioning and the trojan horse sales methodology
• How to test the defensibility of your strategic positioning
• and much much more ...

Subra Krishnan, is a co-founder and Chief Executive Officer of Lemnisk. Lemnisk offers real-time marketing automation built on a customer data platform. Lemnisk delivers superior customer experiences that result in increased conversions, retention and growth for enterprises.

Lemnisk a leading enterprise Customer Data & Marketing Platform announced its entry into the Japan market. The company’s solution enables enterprise brands to maximize their marketing ROI by orchestrating 1-to-1 personalization and cross-channel customer journeys at scale. Lemnisk customers include Citibank, Standard Chartered Bank, AIA Insurance and Abu Dhabi Commercial Bank.

Subra has over two decades of experience building and scaling deep tech products and teams, including over a decade in big data, machine learning, and marketing technology systems. Prior to starting Lemnisk, Subra was the CEO at Vizury, a leading ad tech company that was sold to Singapore-based Affle. 

In this episode, he shares how we can leverage customer data platforms to provide insights for real time marketing that can enhance customer experiences and drive growth. Insights he shares include:

• Why he advocates for real time marketing
• Does all marketing need to be real-time
• Why some companies don't see value in real time data and take action on it
• In general, is a Customer Data Platform (CDP) seen to be more of a marketing prerogative
• How CDP's can help with marketing automation and enhance customer experiences across their journey with a brand
• Where and how does AI come into the picture with real time marketing
• B2B use cases for a CDP
• Pre-requisites for launching real time marketing in your company
• Key metrics to watch in order to drive growth via CDPs and real time marketing
• and much much more ...

Christina Kay is the VP of Marketing for ResellerRatings, a platform that offers a holistic suite of user-generated content (UGC) tools to reach, convert, and understand customers across their journey.

She has years of experience in various MarTech tools, demand gen, customer success, and sales enablement (as well as a short stint in advertising and PR). In 2020, Christina was recognized as one of the Top 25 under 35. 

In this episode, she shares how we can leverage user-generated content to drive rapid growth. Insights she shares include:

• The importance of UGC for B2B brands in terms of increasing trust
• User-generated content examples from the B2B space 
• How best to approach building community and a user generated content strategy for your business
• How to build a community and empower them to market on your behalf
• Trust factors to look for in your campaigns
• The implications on social commerce now and in the future
• Why use HubSpot and the tech stack to support marketing and sales activities as well as UGC.
• Is there any merit to the idea that ratings can be spammy and don't convert well
• She knocks the notions that Hubspot can only be used if you scale and that you can scale out of HubSpot
• and much much more ...

Investor, Entrepreneur, Tech Pioneer, Reynaldo Santana is the founder of Impact Annex & face of the company. Reynaldo founded the company on his journey to impact 1 billion people. He has 10+ years of working in technology within business development roles because of his love for solutions and helping people.

In this episode, Reynaldo Santana shares how we could use our businesses to do good in communities and the secrets to driving business growth fast. Insights he shares include:

• How Reynaldo went from real estate agent to being a socialpreneur
• Why should the leadership of any for-profit business consider being socialpreneurs and setting up a non-profit organization?
• Why become a socialpreneur and diversify our energy and focus
• Google Grants what are they
• How can we take advantage of Google Grants and is it worth it
• Implications of being a socialpreneur and starting a non-profit business beyond getting grants?
• What do mean by grant writers and why do you need them?
• and much much more ....

Gene Valentino was the founding President of CellularOne, a pioneering visionary of the online payment industry, is a serial entrepreneur, VC, investor, local government leader, major motion picture award-winning executive producer, race car driver, recreational pilot, Dive Master, Adjunct Professor at Pensacola State College, has interests in real estate, hospitality industry, and life sciences.

Gene has over 8 years of public service. He was up close and personal as County Commissioner with the citizens in his precincts within his county. Several times each week, Gene had his “Coffee with the Commissioner” sessions at various coffee shops throughout the County, unlike most other elected officials.

Gene wrote the first economic development incentive ordinance of the law, providing incentives for business. The focus was on jobs. He traveled to Farnborough, England, Paris, and Berlin to meet world-class businesses to identify their needs and to lobby for their interest in bringing their businesses to the Panhandle of Florida.

Gene is a ‘rags to riches' story. His life is filled with designing, creating, developing, operating, and growing innovative enterprises through life stories of trials and tribulations.

In this episode, he shares an investor and VCs perspective on how we can identify business opportunities to invest for profitable short-term exits. Insights he shares include:

• How to identify business opportunities to invest in
• What some companies don't realize in their quest to grow fast
• How to identify business opportunities via research and analysis
• Examples of businesses that Gene has invested in and how he went about it
• The trust signals Gene looks for in a potential business investment
• Why Gene examines the context of the marketplace for a business investment
• How to decide whether to invest for the long term or short term
• and much much more ...

Merit Kahn is the CEO and President of SELLect Sales Development, which is an organization that helps companies across the country with their sales development through more of a consultive structured sales process.

Merit Kahn, CSP, is the author of Myth Shift: Challenging The Truths That Sabotage Success and creator of The Sales Mindset Mastery program, co-host of The Smarter Sales Show podcast featured on The Sales Experts Channel… and… writer, producer and star of the one-woman inspirational comedy show, “Book of Merit”.

Prior to joining SELLect Sales, Merit was the Senior VP of Sales for a nationwide sales training organization and the youngest General Sales Manager for a start-up radio station in the country’s third-largest market.

She is certified in Emotional Intelligence and earned the highest designation in The National Speakers Association, one held by less than 12% of professional speakers worldwide, The Certified Speaking Professional, CSP.

In her various roles as a business owner, trainer, coach, consultant, and keynote speaker, she has worked with CEOs, business owners, entrepreneurs, sales management teams, and professionals across a wide variety of industries including financial services, manufacturing, engineering, professional services, technology, and even pest control.

In this episode, she shares how we can stop selling and get selected to drive revenue growth. Insights she shares include:

• The problem that most businesses face with complex sales processes
• The secret to the first step in closing a deal 
• What is the Open for Business Framework and the science behind it
• Why Merit advocates the Open for Business Framework for complex sales        
• Why we need to use the ABC of selling in a complex sales process
• What is the SELLect sales process
• Why use SELLect sales process as a solution for your complex sales process
• How to leverage the process and framework to build trust with future clients
• Four words can really transform your business
• and much much more ...