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This book examines some common phenomena in daily life from the perspective of behavioral economics, in order to reveal irrational factors in human behavior. It analyzes the external and internal reasons for irrational behaviors and offers ways we can avoid them. Behavioral economics refutes the fundamental assumption of traditional economics that people behave in rational ways. This book explains the complex theories of behavioral economics in plain language that everyone can understand.
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This book examines some common phenomena in daily life from the perspective of behavioral economics, in order to reveal irrational factors in human behavior. It analyzes the external and internal reasons for irrational behaviors and offers ways we can avoid them. Behavioral economics refutes the fundamental assumption of traditional economics that people behave in rational ways. This book explains the complex theories of behavioral economics in plain language that everyone can understand.
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