CEO's Library: The 1% Bookshelf

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions


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๐Ÿ“šAmazon Link: https://amzn.to/3Y9rEO2

View the full transcript and accompanying visualizations at ceoslibrary.com
Why do smart people make irrational decisions? ๐Ÿค” In this episode, we explore the hidden forces that shape our choices based on Dan Ariely's groundbreaking book "Predictably Irrational". You'll learn:
๐Ÿง  How relativity tricks our brains
๐Ÿ’ฐ Why free things are irresistibly tempting
๐Ÿ˜ How emotions cloud our judgment
โฐ Techniques to beat procrastination
๐Ÿค The power of social norms vs market norms
Packed with fascinating experiments and examples, this episode will change how you think about decision-making and give you practical tools to make better choices in your life and work. Don't miss this eye-opening dive into the quirks of the human mind!

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