How do you spot a loyal player on their first session? Are you spending bonus funds on the right customers, or wasting them? What if your acquisition team is bringing in the wrong kind of traffic?

These are just a few of the questions we tackle in Episode #6 of Connected with Pragmatic Solutions, featuring Gerry Murray, Co-Founder of Cyclickal.

Gerry shares how Cyclickal helps operators unlock commercial growth by predicting player value from day one, aligning acquisition strategies with actual long-term player behaviours and bridging internal silos between marketing, product, and data teams.

The discussion, hosted by our CEO, Ashley Lang, highlights how the integration with Pragmatic Solutions’ Data Lake enables quick extraction and structuring of data, driving fast, actionable insights for operator growth.

Chapters

• 00:00:47 Introduction to Cyclickal and Jerry Murray
• 00:01:52 The Origin Story: From 32Red to Cyclickal
• 00:03:52 Bridging Media Acquisition and Customer Retention
• 00:05:15 The Lifecycle Health Check: Gateway to Growth
• 00:07:01 User Testing and Product Experience Analysis
• 00:08:18 Data Requirements and Platform Integration
• 00:11:44 Improving Acquisition Efficiency
• 00:13:03 Predicting Player Value from Day One
• 00:14:27 Understanding Bonus Behavior and Customer Profiles
• 00:16:06 Platform Orchestration and Real-Time Insights
• 00:17:33 Success Story: UK Casino Doubles in 18 Months
• 00:19:38 Brazilian Market: Navigating Regulation at Scale
• 00:21:01 Mass Acquisition and Predictive Modeling
• 00:21:53 Long-Term Client Relationships and Service Model
• 00:24:20 Closing Thoughts and How to Connect

Connected is a weekly video podcast series by Pragmatic Solutions, in partnership with NEXT.io that brings you inside the tech that powers the iGaming industry. The new podcast highlights leading solution providers integrated into our Player Account Management (PAM) platform, focusing on how they support operators in an evolving iGaming landscape.

More at www.pragmatic.solutions/connected