What It Means

Predictions 2022: B2B Marketing’s Now-Or-Never Moment

12.23.2021 - By ForresterPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

B2B marketing could be on the cusp of a momentous shift — if marketing leaders step up to the opportunity. VP and Principal Analyst Lori Wizdo and VP and Research Director Caroline Robertson explain what that requires as they discuss Forrester’s 2022 B2B marketing predictions.

More episodes from What It Means