What does it take to make the most of AI in the enterprise? Hint: It’s not the tools. VP and Principal Analyst J. P. Gownder shares insights on the value of putting humans at the center of your AI strategy.

The big challenge with AI for business is risk. How can an organization minimize the risk while maximizing the benefit of AI? In this episode, Vice President and Principal Analyst Brandon Purcell proposes a solution to this challenge — AI alignment — and outlines how an “align by design” approach can help.

For more than a decade, risk managers have been trying to use the three lines of defense (3LOD) framework for enterprise risk management. But it was never meant for that. In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management approach.

Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and Research Director Steven Casey and VP and Principal Analyst Barry Vasudevan discuss these forces and introduce the concept of buying networks as they preview new research debuting at Forrester’s B2B Summit North America.

As generative AI changes how buyers search for information, what should marketers do to adapt their content strategies? This week on What It Means, Principal Analyst Lisa Gately shares her advice and previews her session on the topic at Forrester’s B2B Summit North America.

What are the latest trends in the semiconductor industry, and what does it mean for your technology plans? Senior Analyst Alvin Nguyen discusses the latest semiconductor advancements and market dynamics in this episode of What It Means.

What’s the difference between AI agents and agentic AI? In this episode VP and Principal Analyst Craig Le Clair and Senior Analyst Christina McAllister discuss the nuances of the two and use cases for both.

What distinguishes a manager from a coach-like leader? This week, Principal Analyst Betsy Summers and VP and Principal Analyst Peter Ostrow explore the evolving role of managers and how adopting coaching behaviors can empower teams for long-term success. They also preview their session on the topic at Forrester’s upcoming B2B Summit North America.

How important are your tech infrastructure decisions in the age of AI? Principal Analysts Michele Pelino and Naveen Chhabra review some of the latest tech infrastructure trends and predictions tech leaders should know as they build out their AI strategies.

Procurement is taking a more strategic role in two key areas. On this episode, Principal Analyst Gina Bhawalkar and Senior Analyst Jeffrey Rajamani discuss the opportunities for enterprises to align their procurement strategies with ESG and accessibility compliance goals.