What It Means: A Forrester Podcast

Taming B2B Buying Mayhem


Listen Later

Changing buying dynamics and generative AI are bringing already strained B2B buying processes to a breaking point. This week on What It Means, VP and Research Director Steven Casey and VP and Principal Analyst Barry Vasudevan discuss these forces and introduce the concept of buying networks as they preview new research debuting at Forrester’s B2B Summit North America.
...more
View all episodesView all episodes
Download on the App Store

What It Means: A Forrester PodcastBy Forrester

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

62 ratings


More shows like What It Means: A Forrester Podcast

View all
HBR IdeaCast by Harvard Business Review

HBR IdeaCast

1,843 Listeners

Thoughtworks Technology Podcast by Thoughtworks

Thoughtworks Technology Podcast

44 Listeners

Gartner ThinkCast by Gartner

Gartner ThinkCast

109 Listeners

Super Data Science: ML & AI Podcast with Jon Krohn by Jon Krohn

Super Data Science: ML & AI Podcast with Jon Krohn

302 Listeners

NVIDIA AI Podcast by NVIDIA

NVIDIA AI Podcast

343 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,992 Listeners

Practical AI by Practical AI LLC

Practical AI

198 Listeners

Inside the Strategy Room by McKinsey & Company

Inside the Strategy Room

173 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

353 Listeners

McKinsey Talks Talent by McKinsey People & Organizational Performance

McKinsey Talks Talent

38 Listeners

Me, Myself, and AI by MIT Sloan Management Review

Me, Myself, and AI

108 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

203 Listeners

This Day in AI Podcast by Michael Sharkey, Chris Sharkey

This Day in AI Podcast

227 Listeners

The AI Daily Brief: Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief: Artificial Intelligence News and Analysis

639 Listeners

AI For Humans: Making Artificial Intelligence Fun & Practical by Kevin Pereira & Gavin Purcell

AI For Humans: Making Artificial Intelligence Fun & Practical

271 Listeners