Preeminence Unleashed

Have you ever looked at a famous, high-achieving icon and wondered how you could get to their level? There's far less difference between you and them than you think...and far less in your way to seizing your own goals.

Dr. Jeff Spencer is the trusted "cornerman" behind the success of some of the biggest names across sports, entertainment, entrepreneurship and countless industries. Over the course of his time advising and strategizing with high achievers, Dr. Jeff has distilled his knowledge into the Goal Achievement Roadmap, a clear-cut set of steps you can take to cement great decision-making and move sensibly and effectively towards your next big goal.

On this episode of the Preeminence Unleashed Podcast, Nic and Jeff sit down with Dr. Jeff to discuss mastering the skill of goal achievement, diving into topics like the idea behind (and stages of) Dr. Jeff's legendary Goal Achievement Roadmap, developing the foresight needed to make the best decisions and stay in the game, and navigating the extent to which we should allow outside opinions into our atmosphere. Listen in to remove that goal-hindering obstacle you're wrestling with and move ahead.

What You'll Learn:

• What Olympic athletes, corporate executives, rock stars and top entrepreneurs have in common (and how Dr. Jeff helps them all)
• Why it's necessary to be able to locate where you are in any process - just like on a map
• How we, as humans, collectively contribute to one another's ability to express our talents and individual greatness, and how we can continue to do so in the midst of these difficult times
• And much more!

Favorite Quote:

"Every time you win, you're on a new playing field, and you have to understand what the factors are that you're addressing at that time. And quite honestly, it's much more difficult to get to the top than it is to stay there. Once you get there, the game completely changes. So, the whole secret to this is to really understand the methodology of how you read terrain and make decisions to avoid preventable problems, to be able to seize the best opportunities to gain maximum momentum forward to get to where you want to go, in the least time with the least effort. And that's a deliberate process that is purposely created and crafted."

• Dr. Jeff Spencer

Connect with Dr. Jeff:

Get the Goal Achievement Roadmap Masterclass here (Be sure to watch the entire video!)

How to Get Involved:

Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.

You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.

And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

If you could choose one word to describe the way you approach business, and life in general, what would it be? Let this show introduce you to the way the word "preeminence" sends shockwaves through your entire ecosystem when you embrace and adopt it.

On this episode of the new-and-improved Preeminence Unleashed podcast, Nic Peterson and Jeff Moore dive deep on what preeminence means and how it manifests itself in your worldview, your habits and your relationships, how COVID-19 changed the nature of buying and selling - plus how Nic and Jeff learned to adapt - and how to communicate well and develop successful, preeminent relationships that serve everybody in the long-term. Tune in for the return of a podcast that will change the way you look at every part of the way you do business.

What You’ll Learn:

• What preeminence has to do with your priorities, and how a preeminent entrepreneur or service provider differs from the rest of the pack 
• Why transactional relationships and preeminent ones don’t necessarily have to be mutually exclusive (hint: the keyword is “service”)
• How to seek out, understand and construct “win-win-win” relationships
• And much more!

Favorite Quote:

“Preeminence is a long game. Preeminence is consistently - the way I look at it and how I categorize somebody being preeminent or not, is basically this: Time is going to pass. Now, is time going to be our best friend or our worst enemy? That's really what I'm thinking, especially when I'm sitting here saying, 'Am I being preeminent in this moment based on how I treat this person, consult this person, advise this person 20 years from now? Is that the best thing I could have done for that person or not? And so we consider it the long game."

• Nic Peterson

How to Get Involved:

Nic Peterson and Jeff Moore are endlessly fascinated with the mindsets and practices that make smart, successful people tick - and they work closely with other entrepreneurs, business owners and service providers to put those habits and perspectives into action, making preeminence the cornerstone of every move forward.

You can connect with Nic at nicpeterson.com and masterymode.com, and you can find Jeff on LinkedIn.

And if you enjoyed the episode, be sure to visit the show on Apple Podcasts, rate and review. Your feedback is both important and appreciated!

“You know you are ready to scale if it feels like you already have your foot on the gas, and there’s friction somewhere… if you feel like you need to force it, you’re probably not ready to scale.”

Nic Peterson (6:02 - 6:12)

To scale or not to scale.

Before we dive deeper into the topic of scaling, let's get one thing clear - it's not absolutely necessary for you to scale your business. We tend to get caught up with what we see others doing on social media, and it's easy to all into the trap of thinking that we must do the same.

Your goals, lifestyle, and circumstances are unique, and you need to figure out what works best for you. Maybe you are happy with the business that you currently have, with the people you're serving, the money you're making, and the life that it provides for you and your family. If that's the case, don't feel compelled to scale because of other's opinions.

However, if you feel like you're ready to expand your business to serve more people and have a more significant impact, it's critical that you learn to distinguish between growth and scaling. You can grow your business by selling and acquiring a bunch of new clients. But scaling means you have systems in place to deliver high-quality service to those customers. You must have the processes and infrastructure in place to be able to sustain your growth.

“Growth is acquiring more customers by selling on the front-end. Scaling is the ability to deliver the results you’ve promised to all those customers.” - Nic Peterson (8:34 - 8:41)

If you've decided you want to scale your business here are a few things to keep in mind.

3 tips for when to scale your business.

How to know you're ready?

If you get anxious about delivering quality results every time you make a sale, you're probably not ready to scale. Most likely, you don't have systems and processes in place to be able to serve many clients at a high level simultaneously. It might be a better idea to develop a solid foundation first to be able to handle massive growth in your business.

Is it ever too early to scale?

No, it's not. If you're a visionary, like many entrepreneurs, you're likely to keep going a hundred miles an hour till you hit a wall. Building systems early on, when you have more bandwidth, will allow you to be more deliberate as you implement processes to deliver quality results to your customers while growing at the same time.

How about being too late to scale?

The answer, again, is no. But this time because it's better late than never. If you already have a business that is running full steam ahead, and then you realize you don't have the foundation to support what you've built, you'll have to hit the brakes so to speak. This drop in momentum can be difficult for entrepreneurs to handle. That being said, you can still scale, ideally with the help of an experienced business coach.

“If you start to build the process to scale from the beginning, then you’re going to be creating the systems to sustain growth from an early stage.”

- Jeff Moore (11:02 - 11:14)  

So, to sum it up, it is never too early to scale your business, if you decide that you want to have a greater impact. While it might require you to slow down temporarily, it’s always a good idea to put the right systems in place so you can speed up eventually. To expedite the process, work with a good coach who can help you navigate through the process and put you on the path to massive growth.

How to get involved

• An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group.
• If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.
• To learn about the 3 major things you can implement right now to immediately become more efficient in running your business visit velocityclass.com.
• Visit velocitycall.com/letter to apply to work with Nic.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“When there’s drag, you’re never going to win the race. The harder you drive, the greater the friction and the more power it puts against you.”

Jeff Moore (48:42-49:01)

Business owners often push back against friction, thinking they can overcome it through sheer force. Ignoring the friction in your business keeps you from reaching your goals and doing the things you love, leading to burnout.

Overcoming friction creates efficiency and yields energy to the things that matter. The greater the friction in our work, the more energy we expend during the day and the less energy we have for the things we love to do. That becomes a new source of friction, creating a snowball effect that can wipe your business out if you're not careful.

“If you’re able to do the things you love, what are the chances you’ll be more creative and make a bigger impact? It’s an obligation for you to eliminate friction in your business.” - Jeff Moore (48:23-48:38)

Are You Running the Wrong Race?

There's no shortage of entrepreneurs spending too much time doing things they hate. People who specialize in writing copy struggle when they have to create videos for marketing campaigns. Web designers might be grinding their way through writing sales letters.

But they’re running the wrong race. They're channeling their energy into things that take them significantly longer to do than someone better equipped for the job. What if they focused on what they're good at? Chances are, they'd make a lot more and perform at a higher level at a higher volume. You'll never win a race you don't want to be in.

Develop Intentionality in Everything You Do

Simplifying any message makes it more compelling. The same applies when you're creating intentionality in your work. State your intention clearly and in a way that carries you forward. Get rid of the jargon and create a message that others can easily understand.

“The fastest way to get to where you want to go is to take your foot off the brake. That’s the highest leverage and most efficient thing you can do.”

- Nic Peterson (49:10-49:28)

Defining your role creates an obligation to fulfill that role. There are key questions to ask when going through this process...

• What is the highest leverage role you're playing?
• Why is that the role and how is it serving you?
• What are the non-negotiable rules you play by?
• What is the one piece of advice you can offer that's rooted in your own abilities and superpower?

Anyone who one sits down and answers these questions creates more intention in the role they're playing at work, home, and in their community. Integrity is established alongside that intention. You create an obligation to everyone around you to show up as who you say you are. Others start to expect it of you, further enhancing your intentionality.

Doing What You Love in Business

Any drag in your day-to-day activities keeps you from doing the things you love and growing a successful business. Eliminating friction lets you be more creative and have a bigger impact on the people you serve. It's every business owner's obligation to identify and eliminate the limiting factors.

The harder you push back against friction, the greater it will be, and the more power it will exert back at you. Taking your foot off the brake is the fastest way to get to where you want to be. For today's entrepreneurs, that's the highest leverage and most efficient thing you can do to grow a thriving business.

How to get involved

• An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group.
• If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Then suddenly, your followers on Instagram grew by the thousands... And you’ve done this without using any programs or services.”

Jeff Moore (15:13 - 15:37)

Why you need an audience.

In order to have the impact and influence that you want to have, you need to have an audience. Otherwise, you could be creating and sharing some amazing content, but it won’t really have the kind of effect that it should have. Whether it’s on YouTube, Instagram, Facebook, or through your own channels like a podcast or blog, you need to build a following if you want to generate revenue, or even just provide content to help people solve a problem.

“You don’t have to be great everywhere. Find the place you show up the best.”  - Nic Peterson (18:01 - 18:05)

However, it isn’t enough to have a large following. You want an audience that is engaged, people that are resonating with what you’re saying, and people that are applying the tips and strategies that you’re sharing.

3 Tips to Grow an Audience Quickly.

Pick Your Channel - Don’t try to show up everywhere. Find out which platforms or mediums are most widely used by your target audience, and focus on those. You might have to try a couple of different platforms to figure out where to connect with the people you’re looking for, but once you do, you’ll experience rapid growth in followers.

Keep it Simple - People on social media often like content that is actionable and easy to understand. They’re not interested in the “why” or “how,” as much as they are in the “what.” They know the result they want to see, and what they want from you is to explain to them in simple terms how to achieve those outcomes. If you’re creating content, whether it's a blog post or a podcast episode, go through it and pick out the parts that are actionable to share on social media.

Build the Right Relationships - Knowing the right people makes it much easier to grow an audience.  Find people in a complementary niche or industry with a similar followers. Get on podcasts or Facebook Lives with others that are reaching the same audience. Some of their followers will probably be interested in following you as well. The key is to build relationships with other marketers or entrepreneurs and demonstrate that having you on their podcast or Facebook Live will benefit them as well.

“Being the best at what you do and being famous are two different things. The most famous is not always the best. Are you optimizing to be famous, or are you optimizing to be the best?”  

- Nic Peterson (7:36 - 8:00)

To grow your audience, post content that is easy to understand, apply, and share. Listen to this week’s episode of Preeminence Unleashed to learn more about how to grow an audience of engaged social media followers.

How to get involved

• An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group.
• If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“Be confident and ready in any situation to make your offer, be it in a stadium or a one-on-one conversation.”

Lisa Sasevich (20:16-20:27)

Many mission-driven entrepreneurs, such as coaches, authors, speakers, trainers, and service professionals, want to make a difference in the lives of others but don’t want to have to sell.

Renowned business mentor Lisa Sasevich has a solution for them. She assures these entrepreneurs that they don’t actually need to sell if they have an irresistible offer already prepared that is neither pushy or salesy but that invites pursuit.

Helping entrepreneurs nail down that offer is her mission.

“What we’re really good at is showing you the formula to make your intangible service feel so tangible that the folks who need you have the confidence to say ‘yes’ on the spot.”  -Lisa Sasevich (7:21-7:35)

Lisa herself has given the same talk over and over for ten years. To prepare for a new event, she swaps out some of the testimonials and examples to fit the audience she will be speaking to. Having this speech ready to go enables her to readily say “yes” to opportunities because she needs so little time to prepare.

Lisa teaches others how to prepare their own signature speech in her Speak-to-Sell Bootcamp on her website.

Lisa’s Bootcamp is for you, if you would like to:

• Attract more clients by speaking, whether to a live audience or in everyday situations like networking groups, Facebook Lives, and podcasts.
• Position yourself to establish trust and connect with your audience.
• Create an irresistible offer.
• Naturally transition to your offer by crafting a compelling story designed to leave your ideal client wanting more and primed to work with you.
• Use a proven structure, not a word-for-word script, that sells for you, allowing you to be in the moment while still delivering a talk that sells.

“Know your offer, make it irresistible, and then have a presentation to lead to it.”   -Lisa Sasevich (15:05-15:15)

Having the Speak-to-Sell formula enables you to shift as the cultural trends shift. Remember the big guns who were on MySpace? Where are they now? They’re on Facebook, Instagram, and YouTube because they knew how to move their message from one platform to another.

Learn how to sell without selling. When you have the words to describe your product or offer in a way that profoundly resonates with your ideal client, they’ll be compelled to say yes without hesitation.

How to get involved

• An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group.
• If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“In most masterminds, one person is the hub and everyone else is the spokes. But everyone should be the hub with access to everyone else.”

Jeff Moore (12:26-12:44)

Business owners join masterminds to connect with other entrepreneurs, establish accountability, and leverage each other’s insights and expertise. Masterminds meet online or through in-person meetups and retreats. These meetings add horsepower to your business engine, giving entrepreneurs a much-needed tune-up that helps them reach their goals faster.

But the word “mastermind” is one of the most misunderstood business buzzwords out there today. When they’re done strategically, mastermind retreats improve over time with each meeting elevating into something more.

Curation Creates a Powerful Mastermind Network

The key to creating a powerful network is to deliver valuable content, resources, and tools. Like a fine art museum that doesn’t try to just pack everything in at once, your mastermind has to be curated in a way that offers members something they won’t find anywhere else. It must help them become the absolute best at what they do.

“Serving people at the highest level and being famous are two different things. The most famous is not always the best.”

- Nic Peterson (7:41-7:57)

Mastermind retreats let you sit down with people who want to be the best in serving others. This creates a collective momentum that fuels every member’s growth. While most business “gurus” focus on visibility, likes, shares, and other vanity metrics, successful entrepreneurs know that serving others at the highest level isn’t the same as being famous. The most famous business leaders aren’t always the best, and just because you’ve never heard of someone doesn’t mean they don’t provide tremendous service to their audience.

Building and Leveraging the Collective Momentum

The collective momentum that masterminds and retreats create is what takes your network to a new level of service so you’re always becoming better at what you do. Traditional masterminds position one person as the hub. But a more effective strategy is to view everyone as hubs, giving each member access to the entire network.

Curate the conversations and connections that come from your mastermind meetings. This moves entrepreneurs away from abstract theory and towards the practical applications that actually grow their audiences. Growth isn’t something you can force in your business. Trying to force growth beyond your capacity to scale throws you and your business out of balance. You might reach the goals you’ve set, but at the expense of your personal relationships, health, and professional fulfillment.

“You can’t force growth… force creates counterforce. It’s really about removing the limiting factors.” - Nic Peterson (26:39-27:03)

Having the right mastermind network helps you answer the important questions that consistently move you forward. You get clear on the real reason why you do everything you do, and you discover what’s important to you.

The relationships you develop with your network provide thousands of touch points that benefit your business. As the mastermind group becomes better at serving others, your ability to serve skyrockets, and you achieve lasting growth in the process.

How to get involved

• An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group.
• If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.
• If you want to identify and eliminate the limiting factors in your own business, visit www.velocitycall.com.  

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“If you can learn to serve people, then it doesn’t matter what you do...you’re going to be successful.” - Brooke Elder (33:01-33:05)

Nic Peterson & Jeff Moore

Preeminence Unleashed

Network marketing businesses help new entrepreneurs serve others and build brands that give them the financial freedom and professional fulfillment they’ve always wanted. But it requires a unique set of skills to achieve long-term growth and success.

Brooke Elder helps entrepreneurs create purpose-driven businesses by applying proven marketing strategies to network marketing. She began her entrepreneurial journey selling for Mary Kay and soon took her skills and expertise to Scentsy, becoming one of the company’s top earners. Brooke created a training system exclusively for her team. Her system was so effective that she eventually had 10,000 people going through her training. She took the idea of helping others grow their own network marketing businesses and created a successful coaching practice.

“Network marketing is just a tool in the toolbox. It’s not the whole business...it’s just a tool you have.” - Brooke Elder (18:16-18:27)

There’s a mindset shift when you begin to see yourself as an entrepreneur. You take on a new perspective that influences how you make decisions and the actions you take each day. The purpose-driven entrepreneur begins from a place of serving others without having to gain something in return. You’re more likely to provide higher value to your clients and customers when you want to serve them.

Build a Business by Serving Others and Solving Problems

When crafting your message, it’s crucial to keep the problems your offer solves at the forefront of your focus. Your target audience will be more receptive to your message if they are able to see the ways it will benefit them. If you position yourself as someone who is here to serve others, then you’ll always find new ways to provide service and grow. Don’t sell to satisfy your own needs. Instead, develop your ability to innovate and continually look for new ways to solve the problems of your audience.

Many new network marketers, and entrepreneurs, come from a place of desperation and survival. Creating a business can feel like the best way to gain freedom and increase income. However, when trapped in survival mode decisions come from a place of scarcity, instead of wisdom, and sometimes boldness, making decisions needed to help a business to thrive.  

“Preeminence is not about falling in love with your product, it’s about falling in love with your client.” - Jeff Moore (14:12-14:20)

It takes a special kind of person to succeed in network marketing. That’s why the success rate is low compared to other businesses. Knowing what it takes to succeed in network marketing helps you develop the skills and traits that help you achieve your entrepreneurial goals.

Successful network marketers know there’s something more out there for them, and they understand the importance of authenticity in business. They’re willing to do things differently and rebel against conventional ways of doing business. But more importantly, they have the heart to serve. Regardless of your product, offer, or business model, building a purpose-driven business driven by serving others is an unstoppable way to grow a thriving and sustainable business.

How to get involved

• An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group.
• If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.
• Learn more about Brooke and how you can create your own purpose-driven business by visiting socialtenacity.com. You can also find her on the Authentic Influencer Podcast and on Facebook.

“Business and life are the same things if you’re an entrepreneur. There’s no way to separate those two pieces.” - Malorie Nicole (10:25-10:34)

Nic Peterson & Jeff Moore

Preeminence Unleashed

Entrepreneurs are used to working on the mechanical aspects of their business. They focus on sales processes, fulfillment, marketing methods, and tactics. But they struggle to achieve the kind of exponential growth that results in a six- or seven-figure business.

Malorie Nicole helps today’s entrepreneurs get rid of the blocks that keep them from getting more fulfillment and profit out of their businesses. Her clients include marketing specialists, agency owners, copywriters, and business coaches. Malorie’s mindset growth process avoids the tactics that entrepreneurs don’t really need. Instead, business owners need to look at all the junk that’s blinding and keeping them from seeing what really needs to be done to achieve success.

“People complain about being busy. But they resist giving up the busyness because it’s become their identity.” - Nic Peterson (8:57-9:09)

There are telltale signs that you’re carrying too much junk. If you’re going to bed freaking out about your business or waking up stressing about it no matter how much you’re making, then chances are that there are a lot of things that need to be eliminated before you can achieve real and lasting growth. Entrepreneurs often find that the stress they’re experiencing can be a result of not achieving the success they’re after. But it could just as easily come from achieving too much success.

Change Your Mindset to Create New Business Behaviors

Our minds perpetuate stories about the things we do and the reasons we do them. Many entrepreneurs create an identity around “being busy.” They resist letting go of that identity, causing them to spend time and energy on things that don’t actually move their businesses forward. As an entrepreneur, it’s impossible to separate business and life. But many business owners convince themselves that everything will fall apart if they don’t show up. This can keep you from making the right decisions and taking the actions that support your business goals.

Modifying behaviors is the first step to creating change in everything you do. There are countless courses available that are designed to help business owners build successful companies. But most of them focus only on the mechanical side of entrepreneurship. In addition, they try to offer all the answers to business problems. But when you base all your decisions on advice from others, you don’t use your own resources or empowered thinking to figure out what you need to be doing. Successful entrepreneurs are those who follow instructions while coming to conclusions on their own.

“When we don’t get rid of the junk, we’re adding layers to ourselves. But we’re still carrying all that crap with us, and it’s showing up in our business.” - Malorie Nicole (4:10-4:19)

Blanket recommendations don’t work because everyone has different challenges, growth opportunities, and gifts. Rather than ask the “how” questions, you’re better served by asking the “why” questions. When you don’t ask these questions, you disconnect yourself from the intention of the actions you need to take. This leads to resistance to growth and stifles your creativity as an entrepreneur.

Beliefs around money can interfere with your ability to build and grow a successful business. How much do you believe you can make? Have you convinced yourself that you’re only capable of earning a certain amount of money? Your experiences cause you to develop beliefs that create a self-imposed money ceiling. Your parents’ relationship with money can influence the beliefs you have around your ability to build wealth.

Entrepreneurs need to be honest with themselves about the beliefs and fears that are holding them back. What beliefs are showing up for you? How did you form those beliefs, and are there any situations where those beliefs don’t apply? When you discover that your beliefs are limiting your growth, you can take on new beliefs that contribute to your business success.

How to get involved

• An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group.
• If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.
• You can learn more about Nicole at abundantlyclearcourse.com.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!

“If you bake social proof gathering into your fulfillment, it reaffirms the belief that your client made the right decision.”

- Justin DeMers (17:03-17:10)

Nic Peterson & Jeff Moore

Preeminence Unleashed

Successful businesses leverage the power of social proof. Your target audience is more likely to take action when they see others who are like them achieve the results they’re looking for. Social proof is a powerful factor to consider when designing and implementing your marketing strategies.

But it takes more than an endless testimonial page on your website to generate new clients for your business. Integrating social proof gathering into everything you do builds the assets that compel prospective customers to choose you over your competitors.

“If you can articulate the story someone is telling themselves better than they can articulate it, you win.” - Nic Peterson (7:54-8:01)

Business owners make the mistake of believing that testimonials are all they need to establish social proof, assuming that visitors will read through all of their testimonials. Let me break it to you. They don’t. To make social proof work for you, it is crucial to offer the right social proof indicators at the right time. Prospects are afraid of being the first one to use the product. Leveraging social proof can give you the power to eliminate the fear that comes with purchasing a new product or service. It allows you to give them the gift of going second.

With social proof, new customers gain confidence knowing that others have used your product and achieved real results, and overcomes the obstacle of someone thinking the results of others could never be possible for them. Each potential client has a story they are telling themselves about the potential for success and risk of failure. Utilizing social proof allows you to articulate that story better than the prospect ever could. Prop up the success of your previous clients before touting your own. This builds trust and credibility, which go a long way in building a lasting and profitable brand.

Make Social Proof an Essential Part of the Sales Process

The secret to using social proof effectively is to bake it into every stage of your process. Whether you’re selling, onboarding, or fulfilling client orders, infuse social proof into every step. Prospects will move through your sales funnel in a more natural way with the guidance of those who are already one step ahead of them. After converting a client, social proof reaffirms that they made the right decision. That belief component makes it easier for you to market and sell your products and services and will increase client retention.

Getting feedback is key to building social proof. But don’t just interview customers hoping to extract something for your benefit. Instead, foster one-on-one human interactions that give the individual an opportunity to share something real. People connect to stories that feel real. Video testimonials don’t need high-level production value. Honesty is what matters.

“Humans connect to stories that feel real.” - Justin DeMers (24:48-24:53)

When you create the right social proof assets, you have the ability to leverage them in the right order at the right time. The online marketplace is filled with marketers who misrepresent claims around their products. Many entrepreneurs show income statements without legally required disclaimers, and customers can be compensated for their story in many ways including access to exclusive content, training, and other benefits. Whether compensation is financial or otherwise, businesses need to be upfront when using paid testimonials.

Social proof is more than just getting clients to praise you through testimonials. When you focus on sharing your clients’ successes, and you implement that strategy into your entire sales process, it’s easy to create powerful social proof so your audience has the confidence, trust, and belief to say “yes” to your offer.

How to get involved

• An entrepreneur alone is an entrepreneur at risk. Join the community, and join the conversation in the “Preeminence Unleashed”Facebook Group.
• If you want to continually be challenged in your business growth, sign up for Nic’s Network Newsletter.
• Learn more about building social proof into your sales process by visiting socialproofclub.com.

If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!