Busy service owners lose momentum when the first reply lands in the wrong channel, at the wrong time, or with unclear consent. This episode shows a practical weekend rollout: a single optional preference field that asks channel (Email / SMS / Phone callback / 60s Video note), preferred time window, and a one‑line reason/context picker (e.g., 'quick quote', 'book consult', 'press'). Catherine opens with a two‑minute micro‑case where matching channel and timing turned a cold lead into a booked call. Leo explains calm UX rules, progressive disclosure on mobile, and routing rules that map micro‑personas to response owners. We include paste‑ready microcopy, GDPR/CCPA consent snippets, retention guidance, an A/B pilot plan with expected directional benchmarks (5–15% lift in reply→book in two weeks), and accessibility/localization notes so teams avoid SMS‑first pitfalls. Concrete scripts, SOPs, and measurement steps make this implementable in a weekend and measurable by the next pay period.