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Welcome to the Pregnancy and Postnatal Entrepreneurs Collective Podcast, hosted by Niamh Cassidy. In this episode, we dive into one of the most transformative lessons from The NEST Programme: Mastering Your Mindset.

What We Cover in This Episode:

• Why mindset matters: Tackling mindset blocks is the foundation for business growth. Without this work, strategies like pricing or marketing often hit a wall.
• Temporary Thought Patterns (TTPs): Learn how to identify and challenge fleeting, negative thoughts that can derail your confidence, such as imposter syndrome and self-doubt.
• Real-life breakthroughs: Hear inspiring stories from NEST participants who overcame mindset blocks related to pricing, self-worth, and transitioning from volunteer to professional roles.
• Practical mindset exercises: Join Niamh in uncovering your core positive beliefs and challenging limiting beliefs that might be holding you back.

Key Takeaways:

1. Mindset work starts here: Identifying and addressing temporary thought patterns is essential to building sustainable, thriving businesses.
2. Positive reframing: Learn how to reframe limiting beliefs like "I can't charge for this" or "I don't have time" into empowering statements that support growth.
3. The power of visualisation: Niamh guides listeners through a short, impactful visualisation to imagine their future success and reflect on what steps they need to take.

Episode Highlights:

• Stories from participants who overcame pricing guilt and self-doubt to feel confident in charging for their services.
• Niamh shares her personal journey of balancing volunteer work with paid business efforts and the mindset shifts that helped her succeed.
• Exercises you can do now to identify both positive core beliefs and limiting beliefs—and how to flip the latter into supportive thoughts.

Links and Resources:

• Follow Amy Crumpton (@your.mamaera) for updates on her new baby journey.
• Join The NEST Programme waitlist to dive deeper into mindset work and business strategies tailored for birthworkers. Learn More Here.

Get Involved:

We love hearing from our listeners! Share your mindset breakthroughs or struggles by tagging Niamh on Instagram @preg_and_postnatal_collective.

If you found this episode helpful, please subscribe, leave a review, and share it with your birthwork community.

Let’s build thriving, heart-led businesses together!

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode, I’m chatting about why traditional New Year’s resolutions often fall flat and sharing a fresh perspective for approaching 2025. Instead of vague, uninspiring goals, I’m diving into the power of setting clear intentions that truly connect with what drives you.

I’ll let you in on a bit of my own journey—how understanding the “why” behind my goals completely transformed the way I approach them. Plus, I’ll guide you through reflecting on the past year so you can create a plan that’s not only actionable but also aligned with your values and vision for the future.

By the end of this episode, you’ll be ready to start the year with a sense of purpose, a clear direction, and maybe even a little excitement about what’s possible when you’re intentional.

Here’s what I’m covering today:

• Why resolutions fail (hint: it’s not you—it’s them).
• How connecting your goals to your “why” makes all the difference.
• The magic of focusing on how you want to feel instead of what you should do.
• Why breaking your big goals into bite-sized steps leads to bigger wins.
• The role of support and accountability in sticking with your plans.
• How reflecting on the past can help you shape a better future.
• Systems, routines, and why they’re your secret weapon for achieving goals.
• Why visualising success isn’t just fluff—it’s a powerful motivator.

If you’re ready to say goodbye to the same old resolutions and start the year with clear, meaningful intentions, this episode is for you. Let’s do this together!

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode, Niamh, a antenatl educator, IBCLC and business coach, reflects on the lessons learned from the past year, emphasizing the importance of personal growth, health, and planning. She shares her journey of overcoming challenges, prioritizing well-being, and the significance of making time for what truly matters in life. Niamh encourages listeners to reflect on their own experiences and commitments as they step into the new year, highlighting that progress is more important than perfection.

Takeaways

• Last year was full of growth and significant challenges.
• We can't always control what happens, but we can choose our response.
• Investing in health is crucial for overall well-being.
• Scheduling time for loved ones is non-negotiable.
• Planning helps to stay on track amidst life's challenges.
• Reflection is essential for personal and professional growth.
• It's important to honour commitments made to oneself.
• Health impacts patience, creativity, and resilience.
• Taking stock of wins and challenges is transformative.
• Showing up for ourselves is key to success.

Mentioned in the episode: Reflect & Reset: Your Birthwork Business Year in Review

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode, Niamh Cassidy discusses the concept of the 'golden thread' in birth work businesses, emphasizing the importance of uncovering unique qualities, understanding personal motivations, defining ideal clients, and crafting clear messaging. She encourages listeners to reflect on their unique attributes and how these can be woven into their business practices to create a meaningful connection with clients.

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode of The Pregnancy & Postnatal Entrepreneurs Collective Podcast, I’m diving into something game-changing for your business—how to use AI tools like ChatGPT. Now, before you roll your eyes and think, “But I’m in a people-focused business!”—hear me out. ChatGPT isn’t here to replace your voice or expertise; it’s here to support and amplify it.

I’ll walk you through how to train ChatGPT to reflect your style and personality, so it feels like an extension of you. We’ll also cover crafting prompts that actually work, using AI ethically, and avoiding some common pitfalls like losing your voice or, worse, breaching client confidentiality.

This episode is packed with actionable tips that will help you maximise the benefits of AI in your content creation and business growth—without compromising your integrity or values.

Here’s what you’ll learn:

• How AI tools like ChatGPT can make creating content faster and easier.
• Why your unique voice is non-negotiable and how to keep it intact.
• The simple process of “training” ChatGPT to understand your business.
• Why clear and specific prompts are the secret to getting great results.
• The importance of fact-checking everything ChatGPT gives you.
• How AI can help you stay on top of trends in the birthwork industry.
• The golden rule: Protecting client privacy when using AI.
• Why AI should enhance your expertise—not replace it.
• The value of experimenting with prompts to find what works best for you.
• How to stay ethical and client-centred when using AI tools.

If you’ve been curious (or cautious) about integrating AI into your work, this episode will give you the clarity and confidence to give it a go. Ready to take your business to the next level while staying true to yourself? Let’s do this!

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode Niamh brings you through a guided visualization exercise designed to help you envision your future success and the thriving birth or postpartum business you aspire to create. Through deep breathing and imaginative exercises, just like we do with our pregnant clients, you are encouraged to connect with your goals, values, and the legacy you wish to build!

Mentioned: The NEST Programme 

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode, I sit down with Business and Mindset Coach, Amy Crumpton, to explore how birthworkers can safeguard their businesses and income while preparing for maternity leave. Amy has over seven years of experience working with thousands of clients, generating 7-figures in revenue. She recently pivoted her business to help women strategically ‘baby proof’ their businesses, enabling them to take extended maternity leave without the stress of financial instability.

We chat about practical strategies to ensure your income continues to flow, how to set up support systems, and the mindset shifts needed to feel confident taking time off. Whether you're already pregnant, planning a pregnancy, or want to future-proof your business, this episode is packed with actionable tips you don’t want to miss.

Guest Bio:
Amy Crumpton has been featured in major publications such as the Daily Mail, Marie Claire, and Business Leader. She’s also shared her expertise on BBC Radio and Channel 5. After 2.5 years of travelling abroad, Amy is back in the UK and is preparing for her next exciting journey—motherhood, as she expects her first baby boy in January.

Follow Amy:
IG: @your.mamaera
IG: @socialcactuscoaching

Tune in now and learn how to safeguard your business during one of life’s biggest transitions!

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

Welcome back to the Pregnancy & Postnatal Entrepreneurs Collective podcast! After a summer break, your host Niamh Cassidy is back and ready to dive into some seriously game-changing advice for birthworkers.

Episode Highlights:

Today, Niamh reflects on what she would do differently if she were starting her birthwork business from scratch. Whether you're just launching or need a fresh perspective, these insights are a must-hear.

She’ll be covering three pivotal things that could make all the difference for your business—and spoiler alert—they're things most birthworkers overlook!

Why You Need to Listen:

• Struggling to balance passion with running a business? Niamh has some practical tips that will change how you approach your work.
• Unsure who your real ideal client is? You’ll learn how to attract the people you actually want to work with.
• Afraid of showing up on social media? Niamh shares her own experience and how to break through that fear.

Mentioned in this Episode:

• The Nest Programme – A supportive group mundset & business coaching programme for birthworkers looking to grow their business.
• 1:1 Coaching with Niamh – Tailored business guidance for birth and postpartum professionals.

Connect with Niamh:

• Instagram
• Website

This episode is full of insights that could transform your approach to your business, so make sure to tune in and take notes! Don’t forget to share and tag Niamh on social media to continue the conversation. You won’t want to miss this one!

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode I chat with Emma Benyon about that often controversial topic of 'self care and what is it anyway? And what does is mean as a birth or postnatal worker? How can we make sure our tanks are full so we can continue to give to clients? And how do we even fit it in!? Emma breaks it all down for us and gives easy practical tools you can implement today. 

Emma Benyon is a self-care and motherhood coach and educator, supporting busy mums who are juggling the school run with a job and building a business with the tools to be less overwhelmed and have more balance, energy and clarity. 

Emma is mum to a six year old and a qualified NLP, mBIT and Practical Magic Coach and full time post 16 educator. She is the editor of Positive Wellbeing Zine for Mums and host of the Self Care and Motherhood Edit podcast. Her passion is to support busy mums to have more time and energy for the all the things they enjoy and to have the tools to support and nurture themselves.

Website - Emmabenyoncoaching.co.uk 

Instagram - @emmabenyon.coach  

Facebook - @emmabenyon.coach 

Podcast - Self Care and Motherhood Edit

Stand Out & Get More Bookings 

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here

Send us a text

In this episode I talk about how it feels to take yourself way out of your comfort zone in relation to belief that you are worth it. have a listen 

 🎧 Download The Birth Workers Business Mindset Toolkit — a free resource with affirmations, guided visualisations, and a supportive guide to help you shift your mindset and grow a sustainable, aligned business.
✨ Perfect for doulas, IBCLCs, antenatal educators and all birthworkers ready to feel more confident, abundant and grounded in their work. 

The Birth Worker’s Easy Content Plan — is a free resource I created for birth workers like you who want to grow their business without the faff of wondering what to post, getting stuck staring at a blank screen, or spending hours on content that leads nowhere. Get it here