The Lash and Legacy Podcast

Premium Pricing: The Secret to Thriving, Not Just Surviving, in the Beauty Industry

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Breaking a beauty industry taboo today....

I'm presenting the case for charging premium prices and why this should be everyone's goal. 

We’re unlocking the transformative power of premium pricing for lash and brow artists and salon owners. Learn why pricing is more than just numbers—it’s a strategy for long-term success and alignment with your ideal clients. Inspired by Alex Hormozi’s $100M Offers, I’ll explain how the virtuous cycle of premium pricing can elevate your business and why it’s not just a smart move but an ethical one too.

What You’ll Learn:

  • The definition and philosophy behind premium pricing.
  • Why pricing impacts more than just your profitability—it shapes your brand and client experience.
  • How premium pricing aligns you with clients who value quality over cost.
  • The dangers of underpricing, as explained by Hormozi's vicious cycle of low pricing.
  • Actionable steps to confidently implement premium pricing in your lash or brow business.

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    Links and Resources:

    • Watch the Instagram Series: 3 Steps to Building a Thriving Lash and Brow Clientele

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      Action Steps:

      • Ready to elevate your lash and brow business? Book a complimentary Growth Session with me here
      • Share your biggest takeaways from this episode by tagging me on social media!
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        The Lash and Legacy PodcastBy Jenna Carroll